On-Demand Webinar | 27 Design & Content Tips for Creating Clickable Email Campaigns Paid Members Public
A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s). In this on-demand event, Pinpointe and award-winning marketer and email marketing specialist – Eryn Branham – show you how to create stunning email campaigns that get read and clicked.
5 Facts No One Ever Told You About A/B Testing Paid Members Public
A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B
40 Email Marketing Statistics You Need to Know Paid Members Public
When used correctly, email marketing can do some amazing things, like generate $0.11 of revenue per email sent and grow your customer and leads database at a rapid pace. Our friends over at EveryCloud put togther an infographic – The Giant Email Marketing Statistics Guide, which includes 40 email marketing
6 Simple Ways to Keep an Audience Engaged Without A Lot of Effort Paid Members Public
To be a successful marketer, you have to keep your audience engaged. But engaging customers, or interacting with your audience to create an emotional connection with your product or brand, can be a tall order. A recent Gallup poll shows just 40 percent of customers are engaged. Translation? There’s
6 Habits of Successful Email Marketers, and Time Spent on Each Paid Members Public
Companies large and small rely on email marketing to reach customers, increase brand awareness and make sales. But some businesses are more successful with their marketing campaigns than others. Why is that? What are high-ranking experienced email marketers doing to achieve success? Good question. To succeed, email marketers develop a
Mapping Marketing Activities with an “Under the Sea” Lead Funnel Paid Members Public
The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads should be
[On-Demand Webinar] Beyond A/B Testing: How to Take Your Split Tests to the Next Level Paid Members Public
It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's Digital
The Best Content for Each Stage of Your Sales Funnel Paid Members Public
A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer takes towards the purchase of a product or service. While the definitions for sales funnels often uses the word "consumer," sales funnels
