What is Zero Party Data? Unlocking the Customer Insights and Personalization Paid Members Public
Some comprehensive techniques give marketers the ability to capture zero-party data that is “Data that a customer intentionally and proactively shares with a brand, which can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.” In the ever-evolving landscape of online
How To Optimize Landing Pages Using Google Analytics 4 (GA4) Paid Members Public
Search engines are truly changing the game of organic rankings, optimizing landing pages and achieving higher conversion rate optimization (CRO) is the top priority for businesses. The ability to convert casual visitors into engaged customers is a thread to success. The digital landscape is similar to a constantly morphing entity,
Landing Pages Wireframing and Information Hierarchy Paid Members Public
In this article, we want to understand what's information hierarchy and wireframing and why it's essential in landing pages, how you can structure a logical and practical information hierarchy that helps you to decide how much content you would need, and in which order to present it, how to use
Mobile Responsiveness to 3x Your Landing Page Conversions Paid Members Public
Let's jump straight into the topic. Ever heard mobile first is the way to go? The first and only thing you would do is test your website on the Google Chrome browser in responsive mode, followed by a mental justification that everything looks good when the website has dragged itself
[WATCH NOW] WEBINAR | All NEW! Email Marketing Tips for 2023 Paid Members Public
As we navigate 2023 planning… Join Pinpointe and Jay Schwedelson, Founder of Outcome Media, for an on-demand webinar. Jay returns with all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates
ON-DEMAND WEBINAR | Proven Ways to Skyrocket Your Website Conversion Rate Paid Members Public
The conversion revolution is here, and it’s time to jump on board! In this on-demand event, listen to Pinpointe and Gaurav Sharma – a Veteran Digital Marketer and Founder at Attrock, for an information-packed presentation that covers up-and-coming trends that guarantee a solid 2022 strategy for exponentially boosting the conversion
ON-DEMAND WEBINAR | Top Tips & Strategies to Optimize Email Marketing & Landing Page Performance Paid Members Public
Are you satisfied with your current email campaign and landing page conversion rates? View Pinpointe and Jay Schwedelson, Founder of SubjectLine.com and CEO of Worldata Group, in an information-packed, on-demand event. Jay shares his vast, evidence-based marketing knowledge and reveals what’s working in email marketing right now! He
ON-DEMAND WEBINAR | Email Marketing Tips to Use Right NOW Paid Members Public
Does your email marketing need a boost? Join Pinpointe and Jay Schwedelson, President and CEO of Worldata and Founder of SubjectLine.com, for an on-demand webinar that covers the latest email best practices. This session will provide a deep dive into what’s proven to drive strong direct marketing email
