
The Importance of Zero-Party Data and How It Applies to Landing Page Site Builders Paid Members Public
Unethical actions by private companies changed the world of data regulation. GDPR changed it even more. The result is that getting hold of your customer’s data in an ethical way is seemingly more important, and challenging than ever. The conundrum for B2B companies is this: You need customer data

Use Google Analytics 4 to Optimise Landing Page in <1 Hour Paid Members Public
In this article, we will look at the quantitative landing pages optimization research using Google Analytics. You can understand the drop off points for the landing pages visitors by the channels, mediums and campaigns to optimize these channels accordingly. In the GA reports, you can also view the performance by

Landing Pages Wireframing and Information Hierarchy Paid Members Public
In this article, we want to understand what's information hierarchy and wireframing and why it's essential in landing pages, how you can structure a logical and practical information hierarchy that helps you to decide how much content you would need, and in which order to present it, how to use

Mobile Responsiveness to 3x Your Landing Page Conversions Paid Members Public
Let's jump straight into the topic. Ever heard mobile first is the way to go? The first and only thing you would do is test your website on the Google Chrome browser in responsive mode, followed by a mental justification that everything looks good when the website has dragged itself

[WATCH NOW] WEBINAR | All NEW! Email Marketing Tips for 2023 Paid Members Public
As we navigate 2023 planning… Join Pinpointe and Jay Schwedelson, Founder of Outcome Media, for an on-demand webinar. Jay returns with all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates

ON-DEMAND WEBINAR | Proven Ways to Skyrocket Your Website Conversion Rate Paid Members Public
The conversion revolution is here, and it’s time to jump on board! In this on-demand event, listen to Pinpointe and Gaurav Sharma – a Veteran Digital Marketer and Founder at Attrock, for an information-packed presentation that covers up-and-coming trends that guarantee a solid 2022 strategy for exponentially boosting the conversion

ON-DEMAND WEBINAR | Top Tips & Strategies to Optimize Email Marketing & Landing Page Performance Paid Members Public
Are you satisfied with your current email campaign and landing page conversion rates? View Pinpointe and Jay Schwedelson, Founder of SubjectLine.com and CEO of Worldata Group, in an information-packed, on-demand event. Jay shares his vast, evidence-based marketing knowledge and reveals what’s working in email marketing right now! He

ON-DEMAND WEBINAR | Email Marketing Tips to Use Right NOW Paid Members Public
Does your email marketing need a boost? Join Pinpointe and Jay Schwedelson, President and CEO of Worldata and Founder of SubjectLine.com, for an on-demand webinar that covers the latest email best practices. This session will provide a deep dive into what’s proven to drive strong direct marketing email