Handlebars - Comparison Helpers Members Public

Comparison Helpers allow you to compare values in Handlebars in a few different ways. The comparison helpers allow the handlebars to display different text depending if certain conditions are met by comparing fields to each other. Here are examples of Comparison Helpers: * eq - Checks if two values are equal

Mat Bradley-Tschirgi
The Pinpointe Playbook

Handlebars - Best Practices Members Public

When adding Handlebars, there are some Best Practices to keep in mind: * Always provide fallbacks:  * Use default or or helpers to ensure graceful degradation when data is missing. * Hello {{or [First-Name] "Valued Customer"}}! * Wrap complex variables:  * Any variable name with special characters (hyphens, colons, spaces) must be wrapped

Mat Bradley-Tschirgi
The Pinpointe Playbook

Handlebars - Overview Members Public

Handlebars is a templating language that allows for dynamic email template personalization, ranging from simple use cases (Company Names, Email Addresses) to more complex scenarios (Nesting Helpers, Conditional Content).  Handlebars work whether you are using the DND Builder, the Basic Editor, or uploading your own HTML code. They can be

The Pinpointe Playbook

Two-Factor Authentication Tips Members Public

Pinpointe now requires two-factor authentication (2FA). If you have shared logins, you'll need to set up separate subuser logins for each person who accesses Pinpointe. Your primary account owner can assist with setting up a separate login for you. If you need further assistance, please contact Pinpointe Support

The Pinpointe Playbook

Improving Email Etiquette for Enhanced Marketing Results: 16 Rules to Follow Members Public

Communication is entirely changed in the modern era and the initial impressions are often formed through electronic communication, understanding and adhering to proper email marketing etiquette is paramount. A single misstep could lead to your emails being relegated to the junk folder or, worse, alienating potential customers and prompting them

Craig

Mastering Email Campaign Management: 5 Essential Tips You Can't Afford to Miss Members Public

Email continues to reign as a stalwart communication channel for brands, serving as a cornerstone of digital marketing strategies worldwide. However, in today's landscape characterized by a cacophony of competing messages, the ability to stand out amidst the noise demands a delicate balance of strategy, creativity, and finesse.

Craig

Unmasking Mysteries: Exposing Email Deliverability Myths Members Public

Navigating the cosmos of email deliverability often feels like venturing into the unknown, with a bundle of myths obscuring the path to clarity. The question arises: Why is there such a cosmic cloud of misinformation surrounding deliverability? The answer lies in the multifaceted nature of email deliverability, influenced by each

Craig

Best Time To Send Email Newsletters in 2024 Members Public

Selecting the perfect moment to dispatch your email newsletters is a strategic puzzle. In a world where your subscribers juggle busy lives, aligning your messages with their receptive moments is crucial. Dive into the nuances of timing, discover the conventional wisdom, scrutinize our 2022/2023 data insights, and explore factors

Craig