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Perfect Timing: 3 Email Scheduling Features That Will Improve Your Email Response Rates Members Public

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results. There are dozens of

Craig
Growth

13 Best Practices for a Killer Email Opt-in Form Members Public

We all want more email subscribers. One of the easiest ways to get them is to start at the very beginning – the opt-in form. If you can make even a few positive tweaks to the beginning of your opt-in form process, the results will follow through all the way to

Craig
Growth

Email Personalization | Going Beyond Your Subscriber's First Name Members Public

According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’

Craig
Growth

How to Create a Sense of Urgency in Your Next Email With a Countdown Timer Members Public

When subscribers open your email, you want them to take instant action. Ideally, if you send a promotional email with a limited-time offer, for example, the customer would open the email, click the call-to-action, and make a purchase. Of course, it doesn’t always work that way. But, what if

Craig
Growth

How to Create a Personalized Image To Increase Engagement Members Public

Eighty percent of consumers say they’re more likely to purchase from a brand that provides a personalized experience, and yet many marketers fall short of consumer expectations. To help marketers dial-in their personalization skills, Pinpointe has joined forces with NiftyImages, an online tool that can deliver personalized images with

Craig
Growth

8 Tips to Build Better Sales with Email Marketing Members Public

Learn How You Can Build Better Sales with Email Marketing It is no secret that email marketing can bring in massive benefits for your business. Entrepreneurs and business owners are now admitting to the fact that sending email campaigns is an important part of their sales arsenal and can more

Craig
Growth

10 Best Performing Email Subject Lines Members Public

The subject line is arguably the most important part of an email message. That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right

Editor
Editor
Growth

The 12 Most Effective Loss Leaders to Attract Email Subscribers to Your Brand Members Public

Here’s the truth about email marketing in this decade: Newsletters have been around for a while, and many businesses use them. But it’s hard to get a potential customer sign up for your newsletter. That’s why it makes sense that smart businesses resort to bribery (“If you

Craig
Growth