Email Personalization | Going Beyond Your Subscriber's First Name Members Public

According to Experian, 50% of companies think that an increase in personalization can improve email interaction among subscribers, but what does that mean exactly? Many email marketers confuse personalization with addressing their subscribers by their first name. While addressing someone by their name instead of ‘Hey There’ or ‘Hey Friend’

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Growth

How to Create a Sense of Urgency in Your Next Email With a Countdown Timer Members Public

When subscribers open your email, you want them to take instant action. Ideally, if you send a promotional email with a limited-time offer, for example, the customer would open the email, click the call-to-action, and make a purchase. Of course, it doesn’t always work that way. But, what if

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Growth

How to Create a Personalized Image To Increase Engagement Members Public

Eighty percent of consumers say they’re more likely to purchase from a brand that provides a personalized experience, and yet many marketers fall short of consumer expectations. To help marketers dial-in their personalization skills, Pinpointe has joined forces with NiftyImages, an online tool that can deliver personalized images with

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Growth

Connect Pinpointe to hundreds of other apps with Zapier Members Public

Zapier lets you connect Pinpointe to 2,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn’t be possible. Each Zap has one app as the Trigger, where your information comes

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Editor

7 Effective Email Segmentation Strategies for E-Commerce Members Public

Email marketing funnels utilizing email segmentation are one of the most critical sales funnels for online brands. If you are an e-commerce brand, you are probably spending hard-earned dollars on email marketing every month. Want to get more juice out of your email marketing budget? Of course, you do! One

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8 Tips to Build Better Sales with Email Marketing Members Public

Learn How You Can Build Better Sales with Email Marketing It is no secret that email marketing can bring in massive benefits for your business. Entrepreneurs and business owners are now admitting to the fact that sending email campaigns is an important part of their sales arsenal and can more

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Growth

10 Best Performing Email Subject Lines Members Public

The subject line is arguably the most important part of an email message. That’s why email marketers are so focused on getting it right. To help you get your subject lines right, we’ve put together subject line templates based on the top ten best performing subject lines right

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Editor
Growth

The 12 Most Effective Loss Leaders to Attract Email Subscribers to Your Brand Members Public

Here’s the truth about email marketing in this decade: Newsletters have been around for a while, and many businesses use them. But it’s hard to get a potential customer sign up for your newsletter. That’s why it makes sense that smart businesses resort to bribery (“If you

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Growth