Email Autoresponder Campaigns | 4 Tips to Make Them Shine Members Public

Statistics show that email autoresponder campaigns should be the workhorse of your email marketing efforts.  According to Vocus, in Q3 of 2012 email autoresponder open rates hit 47.7%, which were about 75% higher than manually sent messages. With click rates of 9.7%, autoresponders doubled the performance emails sent

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Example Autoresponders | 3 You Should Master Today Members Public

By providing you will example autoresponders, we can demonstate their vast benefits. Autoresponders are like email marketing on autopilot.  With the right software and message strategy, autoresponder campaigns (aka 'drip marketing campaigns') can strengthen relationships with existing customers, move prospects along the 'sales education' process and

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7 Tips To Make Your Content Marketing a Home Run Members Public

Online content has grown to take up a larger portion of companies' marketing budgets. A recent Econsultancy and SoDA Digital Marketing Outlook Report found 39 percent of respondents were boosting the percentage of their marketing spending that goes toward digital efforts. Content marketing, an increasingly important aspect of digital,

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How to Improve Email Responses & Make Clients Beg for Your Emails Members Public

William Shakespeare once said "Boldness be my friend," and if you're wondering how this relates to email marketing strategies, you may want to take a closer look at how you communicate with your customers prospects and subscribers.  A recent Hubspot blog post praised an "automatic

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Gmail Quirks: HTML Issues with Gmail Members Public

You've diligently designed your HTML email campaign and previewed it in Gmail – only to find that it's completely messed up. Gmail has a handful of quirks that cause your HTML emails to display incorrectly.  Here are the most common Gmail HTML coding quirks to avoid (and

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Anatomy of a (Well Crafted) Landing Page Members Public

Landing pages need to be an essential part of your email marketing strategy, because they help to turn interested, anonymous prospects into paying customers.  Maybe you've succeeded in getting anonymous prospects to visit your site and you've piqued their interest and convinced them to read your

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Email Marketing Trend: Integrate mobile and social Members Public

John Sculley, the former CEO of Apple, former president at PepsiCo once said, "The future belongs to those who see possibilities before they become obvious."  Take a minute to digest that quote, you can apply it to your email marketing strategies. Failing to look at how your initiatives

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Mythbusters: Top 10 Email Marketing Myths - Busted Members Public

When you're seeking advice about email marketing tips  to engage potential customers, you'll hear industry experts say, "Don't do this," or "Be careful of that." But some advice is based on myths and anecdotes based on isolated incidents or outdated

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