New Features - Pinpointe v3 Enhances Automated Emails Members Public

We've been busy adding a lot of updates and enhancements to Pinpointe to improve ease of use and extend functionality, particularly with autoreaponsers and triggers (now called 'Automated Emails' in Pinpointe.)   Here's a rundown of the new features and enhancements. We'll be

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10 Tips to Give your Email Open Rates a Boost Members Public

Whether you've been using B2B email marketing software for quite a while or you're dabbling with the customer outreach and loyalty generation tool for the first time, recent findings on email volume and open rates are sure to brighten your day. According to MarketingProfs, a recent

Bill Crane
Bill Crane

Top 10 Reasons for SPAM Complaints Members Public

When recipients report your email as spam – it impacts your email delivery rates pure and simple, so as a responsible email marketer, taking steps to lower your SPAM complaints will improve your email campaign results.   What exactly is a SPAM Complaint? When one of your email recipients marks a message

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6 Tips for Better Lead Generation Members Public

Using the right automated marketing software, you can effectively manage contacts and drip marketing campaigns to ensure clients are getting the follow-up they need to generate sales and maintain interest in your business. But first, you have to reel in your target audience to ensure you're building a

Bill Crane
Bill Crane

4 Tips for Writing Emails People Want to Read Members Public

Have you collected heaps of behavioral data related to clients' needs, purchase habits and email activity history? Good. Do you have a partnership with one of the best email marketing automation providers? Great. These are crucial steps to launching a campaign that can strengthen existing relationships and boost customer

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Email Autoresponder Campaigns | 4 Tips to Make Them Shine Members Public

Statistics show that email autoresponder campaigns should be the workhorse of your email marketing efforts.  According to Vocus, in Q3 of 2012 email autoresponder open rates hit 47.7%, which were about 75% higher than manually sent messages. With click rates of 9.7%, autoresponders doubled the performance emails sent

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Example Autoresponders | 3 You Should Master Today Members Public

By providing you will example autoresponders, we can demonstate their vast benefits. Autoresponders are like email marketing on autopilot.  With the right software and message strategy, autoresponder campaigns (aka 'drip marketing campaigns') can strengthen relationships with existing customers, move prospects along the 'sales education' process and

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7 Tips To Make Your Content Marketing a Home Run Members Public

Online content has grown to take up a larger portion of companies' marketing budgets. A recent Econsultancy and SoDA Digital Marketing Outlook Report found 39 percent of respondents were boosting the percentage of their marketing spending that goes toward digital efforts. Content marketing, an increasingly important aspect of digital,

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