When Emails Get Ultra Personal | How to Segment Your Customers Using Psychographics Paid Members Public
Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for
ON-DEMAND WEBINAR | How to Transform Your Digital Marketing for Success Paid Members Public
Marketers are constantly challenged to deliver remarkable, content-driven experiences… Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework. In this on-demand event, Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group, explain how to
Using Tools and Assets for Successful Email Campaign Management (with Infographic) Paid Members Public
Several carefully executed complex operations contribute to the success of an email campaign and email campaign management. Agencies who cater to various clients for their email marketing needs find it even more daunting to manage the email campaigns because of a lack of proper processes and long approval cycles. 15%
4 Must Have Email Marketing Templates for Small to Medium-Sized Businesses Paid Members Public
Small and medium-sized businesses (SMB) are always looking for ways to maximize their marketing spend. Email marketing is considered one of the most cost-effective ways to ensure these businesses are reaching their customers and prospects. Around 93% of B2B marketers are distributing their content through email marketing because sending an
11 Data-Backed Email Marketing Insights to Grow Your Business Paid Members Public
Are you a business owner who’s looking for information to grow your business? You have all the help you need as this article discusses 11 science-backed email marketing insights and strategies to boost your ROI. 1) Personalized subject lines are 22.2% more likely to be opened. You’re
5 Creative Event Promotion Ideas Paid Members Public
The worst fear for any event marketer is to plan every detail of an event and when it comes down to the big day, no one shows up. I know, your hands are getting sweaty just reading this. It’s okay! This blog on creative event promotion will help ensure
ON-DEMAND WEBINAR | The PPC Playbook: Taking Command of Your Campaigns in the Age of AI Paid Members Public
Is your pay-per-click strategy in dire need of updating? If you’re using the same old strategies to win at pay-per-click, there’s a huge chance that a ton of other PPC experts are using them too. So, if you want to get ahead and crush the competition, you’re
How to Improve Your Email Results with the Help of Influencers Paid Members Public
Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to
