Email Marketing Metrics Everyone Should Know Paid Members Public
Every email marketer is familiar with email camapaign open and click-through rates and while these metrics are important, they shouldn't be the only ones you rely on to determine the success of your email marketing programs (especially since tracking email campaign open rates can be problematic). Understanding
Gmail Tabs: Good or Bad For Email Marketers? Paid Members Public
How Gmail Tabs Impact Email Marketing In May 2013, Google launched the new tabbed interface for Gmail that was designed to give Gmail users the ability to better control and organize their inbox messages. The new interface allows users to define Gmail's inbox tabs to prioritize their incoming
Mobile + Email Marketing Automation = Better Results Paid Members Public
If you've been using business to business email marketing software for at least six months, we have good news for you: According to eMarketer, a research and analytics provider, nearly one-third of emails sent in North America during the first quarter of 2013 were opened, representing the
How SPAM Impacts Your Brand [Infographic] Paid Members Public
SPAM Impacts Your Brand. So Get Permission & Stay Relevant. SPAM has been an annoying email phenomenon since the first spam message was sent by DEC in 1978. People don't like getting emails in their inbox that isn't of interest or relevance to them. But how
Landing Pages - Conversion Optimization Paid Members Public
Conversion-Optimized Landing Pages: From Inspiration to Analytics > Download pdf version: Conversion Optimized Landing Pages – "How-To" Guide When you think of landing pages, you may just think of sales pages. But in reality, you need conversion-optimized landing pages for almost every aspect of your online
Capitalize on What's Hot in B2B Content Marketing Paid Members Public
The world of B2B email marketing is always evolving. As technology and business progress, so do the tactics brands use to get in touch with past, current and potential clients. However, while new developments in social media, mobile marketing and other mediums emerge, it's clear that permission based
Content Marketing - 8 Tips to Create Consistent Content Paid Members Public
While email marketing automation software makes keeping in touch with clients and reaching out to prospects easier, an effective multichannel approach to spreading awareness of your brand, boosting its credibility and ultimately expanding your customer base requires a lot of organiztion. There's no question that content creation is
New Features - Pinpointe v3 Enhances Automated Emails Paid Members Public
We've been busy adding a lot of updates and enhancements to Pinpointe to improve ease of use and extend functionality, particularly with autoreaponsers and triggers (now called 'Automated Emails' in Pinpointe.) Here's a rundown of the new features and enhancements. We'll be
