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Email Marketing - Delivery Insights [Infographic] Members Public

Email Marketing is still top dawn when it comes to online marketing performance. But navigating the seas off email delivery challenges can be difficult.   In our handy infographic here, we've highlighted the top steps you can take to improve your sending reputation — and increase the chance of getting

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Email Marketing Metrics Everyone Should Know Members Public

Every email marketer is familiar with email camapaign open and click-through rates and while these metrics are important, they shouldn't be the only ones you rely on to determine the success of your email marketing programs (especially since tracking email campaign open rates can be problematic).   Understanding key

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How SPAM Impacts Your Brand [Infographic] Members Public

SPAM Impacts Your Brand. So Get Permission & Stay Relevant.  SPAM has been an annoying email phenomenon since the first spam message was sent by DEC in 1978.   People don't like getting emails in their inbox that isn't of interest or relevance to them. But how

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New Features - Pinpointe v3 Enhances Automated Emails Members Public

We've been busy adding a lot of updates and enhancements to Pinpointe to improve ease of use and extend functionality, particularly with autoreaponsers and triggers (now called 'Automated Emails' in Pinpointe.)   Here's a rundown of the new features and enhancements. We'll be

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Top 10 Reasons for SPAM Complaints Members Public

When recipients report your email as spam – it impacts your email delivery rates pure and simple, so as a responsible email marketer, taking steps to lower your SPAM complaints will improve your email campaign results.   What exactly is a SPAM Complaint? When one of your email recipients marks a message

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4 Tips for Writing Emails People Want to Read Members Public

Have you collected heaps of behavioral data related to clients' needs, purchase habits and email activity history? Good. Do you have a partnership with one of the best email marketing automation providers? Great. These are crucial steps to launching a campaign that can strengthen existing relationships and boost customer

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Email Autoresponder Campaigns | 4 Tips to Make Them Shine Members Public

Statistics show that email autoresponder campaigns should be the workhorse of your email marketing efforts.  According to Vocus, in Q3 of 2012 email autoresponder open rates hit 47.7%, which were about 75% higher than manually sent messages. With click rates of 9.7%, autoresponders doubled the performance emails sent

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Example Autoresponders | 3 You Should Master Today Members Public

By providing you will example autoresponders, we can demonstate their vast benefits. Autoresponders are like email marketing on autopilot.  With the right software and message strategy, autoresponder campaigns (aka 'drip marketing campaigns') can strengthen relationships with existing customers, move prospects along the 'sales education' process and

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