Design
Mobile, iPad responsiveness and your visuals are important attention grabbers.
Tips for Email Localization: Upgrading Your Global Email Marketing Paid Members Public
Email marketing, out of all marketing strategies, is still a dominant force in marketing. Many organizations have gone global and require the ability to take their email marketing campaigns to the global stage. If this is the case for your company, there’s a lot of things you need to
When Emails Get Ultra Personal | How to Segment Your Customers Using Psychographics Paid Members Public
Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for
4 Must Have Email Marketing Templates for Small to Medium-Sized Businesses Paid Members Public
Small and medium-sized businesses (SMB) are always looking for ways to maximize their marketing spend. Email marketing is considered one of the most cost-effective ways to ensure these businesses are reaching their customers and prospects. Around 93% of B2B marketers are distributing their content through email marketing because sending an
6 Essential Elements of Brand Identity Paid Members Public
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin Companies can only establish themselves and achieve recognition when they successfully build their brand identity. If they have a strong
What Are the Most Important Parts of an Email Campaign? Paid Members Public
Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully
Universally Supported CSS and HTML for Email Designs Paid Members Public
HTML and CSS in Email Design If you’re creating HTML emails – then here’s a table you’ll want to bookmark. If you’ve followed our blog – you know that top email clients like Gmail and Outlook and beyond only support about 50% of all html and css. That’
Email Accessibility Matters – Are Your Campaigns Designed For It? Paid Members Public
“Before you judge someone, walk a mile in their shoes.” This common saying emphasizes the importance of trying to understand other people’s experiences because they may be very different from your own. Let’s go on a short journey of “walking in someone else’s shoes,” to see what
5 Email Personalization Techniques to Boost Response Rates Paid Members Public
With inboxes filling up on a regular basis, getting a subscriber's attention is increasingly difficult. However, personalization could be the secret ingredient your email recipe needs to win over subscribers. Customizing emails, whether through subject lines, content or timing, can significantly boost open rates, click-through rates, and conversion
