Top 10 Email Marketing Mistakes Members Public

At Pinpointe, we see very smart customers make mistakes that cause their email response rates to suffer.  Here are the most common mistakes we see our new customers make:  Not running the SPAM checker Pinpointe has a built-in email SPAM checker that evaluates your email content using the popular

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Webinar - How to Generate More Inbound Leads Members Public

How to Generate More Leads (Using the Agora Model) from Pinpointe on Vimeo Download Slide Deck   Download Q and A In our information-packed event presented by Bob Bly, noted Internet strategist, prolific author and successful copywriter, you will learn proven strategies to get more prospects into your sales funnel.

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Email Marketing Metrics: Open Rates Members Public

Many of our webinar attendees and customers are unclear how email open rates are tracked, and email open tracking has some caveats so it is important to understand the tracking mechanisms.  In this 3-part blog we’ll cover email marketing metrics – starting with email open rates.  Other important email

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Webinar: Tips to Improve Email Response Rates Members Public

Tips to Improve Email Response Rates (Email Marketing 101) from Pinpointe on Vimeo Download Slide Deck   Download Q and A This is the first in our series of webinars on Email Marketing deliverability. Top tips are based on analysis of thousands of customer email campaigns and over 2 hundred million

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Webinar - Creating Landing Pages that Sell Members Public

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'Creating Landing Pages that Sell".  All the website traffic in the world won’t earn you a dime unless

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Webinar - What's Working in Email Marketing? (Bob Bly) Members Public

Download PowerPoint   Download Q and A  In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'What's Working in Email Marketing Today?' Learn tips to help improve your email marketing results in this

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Dealing with CSS Styles in Email Members Public

As an email marketer you have probably already discovered that getting your newsletter or email campaign to display as you intended across the main email clients can be a challenge.  The most popular email clients in business for example – Gmail (including Gmail for Businesses) and Microsoft Outlook 2007 / 2010 are

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What is a "spam honeypot" or Spamtrap? Members Public

ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or 'honeypots' to catch spammers – but what exactly is a 'spam honeypot' and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or

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