Capitalize on What's Hot in B2B Content Marketing Paid Members Public
The world of B2B email marketing is always evolving. As technology and business progress, so do the tactics brands use to get in touch with past, current and potential clients. However, while new developments in social media, mobile marketing and other mediums emerge, it's clear that permission based
Content Marketing - 8 Tips to Create Consistent Content Paid Members Public
While email marketing automation software makes keeping in touch with clients and reaching out to prospects easier, an effective multichannel approach to spreading awareness of your brand, boosting its credibility and ultimately expanding your customer base requires a lot of organiztion. There's no question that content creation is
New Features - Pinpointe v3 Enhances Automated Emails Paid Members Public
We've been busy adding a lot of updates and enhancements to Pinpointe to improve ease of use and extend functionality, particularly with autoreaponsers and triggers (now called 'Automated Emails' in Pinpointe.) Here's a rundown of the new features and enhancements. We'll be
10 Tips to Give your Email Open Rates a Boost Paid Members Public
Whether you've been using B2B email marketing software for quite a while or you're dabbling with the customer outreach and loyalty generation tool for the first time, recent findings on email volume and open rates are sure to brighten your day. According to MarketingProfs, a recent
Top 10 Reasons for SPAM Complaints Paid Members Public
When recipients report your email as spam – it impacts your email delivery rates pure and simple, so as a responsible email marketer, taking steps to lower your SPAM complaints will improve your email campaign results. What exactly is a SPAM Complaint? When one of your email recipients marks a message
6 Tips for Better Lead Generation Paid Members Public
Using the right automated marketing software, you can effectively manage contacts and drip marketing campaigns to ensure clients are getting the follow-up they need to generate sales and maintain interest in your business. But first, you have to reel in your target audience to ensure you're building a
4 Tips for Writing Emails People Want to Read Paid Members Public
Have you collected heaps of behavioral data related to clients' needs, purchase habits and email activity history? Good. Do you have a partnership with one of the best email marketing automation providers? Great. These are crucial steps to launching a campaign that can strengthen existing relationships and boost customer
Email Autoresponder Campaigns | 4 Tips to Make Them Shine Paid Members Public
Statistics show that email autoresponder campaigns should be the workhorse of your email marketing efforts. According to Vocus, in Q3 of 2012 email autoresponder open rates hit 47.7%, which were about 75% higher than manually sent messages. With click rates of 9.7%, autoresponders doubled the performance emails sent
