How SPAM Impacts Your Brand [Infographic] Members Public

SPAM Impacts Your Brand. So Get Permission & Stay Relevant.  SPAM has been an annoying email phenomenon since the first spam message was sent by DEC in 1978.   People don't like getting emails in their inbox that isn't of interest or relevance to them. But how

Editor
Editor

Landing Pages - Conversion Optimization Members Public

Conversion-Optimized Landing Pages: From Inspiration to Analytics   > Download pdf version: Conversion Optimized Landing Pages – "How-To" Guide  When you think of landing pages, you may just think of sales pages. But in reality, you need conversion-optimized landing pages for almost every aspect of your online marketing strategy. Consider

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Capitalize on What's Hot in B2B Content Marketing Members Public

The world of B2B email marketing is always evolving. As technology and business progress, so do the tactics brands use to get in touch with past, current and potential clients. However, while new developments in social media, mobile marketing and other mediums emerge, it's clear that permission based

Bill Crane
Bill Crane

Content Marketing - 8 Tips to Create Consistent Content Members Public

While email marketing automation software makes keeping in touch with clients and reaching out to prospects easier, an effective multichannel approach to spreading awareness of your brand, boosting its credibility and ultimately expanding your customer base requires a lot of organiztion. There's no question that content creation is

Bill Crane
Bill Crane

New Features - Pinpointe v3 Enhances Automated Emails Members Public

We've been busy adding a lot of updates and enhancements to Pinpointe to improve ease of use and extend functionality, particularly with autoreaponsers and triggers (now called 'Automated Emails' in Pinpointe.)   Here's a rundown of the new features and enhancements. We'll be

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Editor

10 Tips to Give your Email Open Rates a Boost Members Public

Whether you've been using B2B email marketing software for quite a while or you're dabbling with the customer outreach and loyalty generation tool for the first time, recent findings on email volume and open rates are sure to brighten your day. According to MarketingProfs, a recent

Bill Crane
Bill Crane

Top 10 Reasons for SPAM Complaints Members Public

When recipients report your email as spam – it impacts your email delivery rates pure and simple, so as a responsible email marketer, taking steps to lower your SPAM complaints will improve your email campaign results.   What exactly is a SPAM Complaint? When one of your email recipients marks a message

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Editor

6 Tips for Better Lead Generation Members Public

Using the right automated marketing software, you can effectively manage contacts and drip marketing campaigns to ensure clients are getting the follow-up they need to generate sales and maintain interest in your business. But first, you have to reel in your target audience to ensure you're building a

Bill Crane
Bill Crane