Avoid a $10 Million Dollar Mistake: The Canadian Anti-Spam Law Members Public

On July 1st 2014 the Canadian Anti-Spam Law came into effect. How does it affect you? Maybe by now you have already segmented your lists, cleaned out purchased contacts, and are in the process of requesting explicit consent from some existing contacts. If not, there is no need to panic

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Optimizing Online Content for Conversions Members Public

Up until a few years ago, most business only worried about website content and driving visitors to their website through SEO. Now, marketers need to think about more than just content for websites, but also how to create and integrate content for all aspects of their online marketing strategy, including

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Optimizing Website Content for Conversions Members Public

Optimizing website content for conversions seems to be a hot topic these days. Up until a few years ago most business created their website with one goal in mind – to educate potential consumers of what product or service they offer. Many marketers knew very little about maximizing SEO and creating

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Top Independent Email Marketing Blogs Members Public

How often do you land on a great blog with a ton of relevant information that will actually help you? Normally, this doesn't happen all too often and is usually the result of hours of searching the web to find the information you are looking for, or just

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Getting Started With Pinpointe In 15 Minutes or Less Members Public

CONGRATULATIONS… We're glad you've decided to choose Pinpointe, On-Demand, Inc. for your email marketing needs. At your fingertips is the unprecedented ability to create, manage and automate small to large-scale email marketing campaigns, mailing lists, and automatic responses. Sending your first email campaign is a simple

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What's The Best Day To Send Email Campaigns? Members Public

What's the best day to send email campaigns? Ahhh, we've heard this question time and time again so we have gathered the data from over twenty email markting experts and have analyzed over 1 billion emails to find the answer. This is what we found… What&

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Best Time To Send Emails for B2B and B2C Members Public

The Best Time to Send Business-to-Business (B2B) vs. B2C Email  You should NEVER treat email marketing as a ‘one-size fits all’ effort because it just doesn't’t work! Business-to Business (B2B) email marketers use a different set of rules compared to Business-to Consumer (B2C) email marketers, including best

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Best Time To Send Marketing Email To Mobile Users Members Public

This is NOT information you can ignore!  Mobile email marketing should no longer just be an afterthought, as it will account for 15 to 70% of your email opens, depending on your target audience, product and email type (source). More and more, we are seeing articles circulating on the web

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