What Are Spam Words and How Do They Impact Deliverability? Paid Members Public
After sending an email, you assume it zips through the digital world and lands in a customer's inbox. Most of the time, that's exactly what happens. But, research shows nearly one in four emails lands in the spam folder, according to a 2015 study from Return
How to Overcome the Top 3 Email Marketing Challenges Businesses Face in 2017 Paid Members Public
The New Year represents a fresh start. People are pledging to lose weight, kick bad habits and spend more time focused on what's important. While personal resolutions are important, so are business resolutions. This year set a resolution to overcome your email marketing challenges. The prevalence of email
ON-DEMAND WEBINAR | 8 Ways to Amplify & Distribute Marketing Content for Lead Generation Paid Members Public
Want to learn how to promote your marketing content to the right audience? Content marketing means creating high-value resources for your audience. By teaching and helping them, you are building a viable relationship. But how do you promote the content that you create? And, how do you get it in
How Images Impact Email Campaigns - This May Surprise You! Paid Members Public
How many pictures do you take in a week? Smartphones have turned the average person into a photo-crazed human being. The growth of digital pictures is exponential. In 2015, about one trillion digital photos were taken. By 2017, that number is expected to jump to 1.3 trillion, according to
What is the Silver Bullet of Lead Generation? Paid Members Public
The biggest conundrum for a marketer is “where do I get leads?” If only there was one, clear answer to strong lead generation. Well, there is a great blog article exactly on this topic and…you’ve found it! So, don’t despair. Have you heard the phrase “There is
4 Examples of Great Email Campaigns Paid Members Public
There's a lot of moneymaking potential in email marketing. Research shows that for every $1 spent, businesses typically see a $40 return on investment. In fact, email campaigns offer the highest return on investment compared to other marketing options, like catalogs, banner ads and SEO tactics, according to
How to Create An Engaging Email Newsletter Paid Members Public
The entire point of your email newsletter is to get people engaged with you and what your company offers. Just writing down that primary goal can help you create more engaging content. Marketers can get get pulled into different directions with the multitude of topics they want to cover, the
4 Best Practices for Valid Email Surveys Paid Members Public
There are multiple reasons why you should be using email surveys as part of your marketing program. However, they all boil down to increased customer satisfaction and increased marketing intelligence. When properly implemented, email surveys give your customers a chance to directly tell you their feelings about your products and
