Mobile + Email Marketing Automation = Better Results Paid Members Public
If you've been using business to business email marketing software for at least six months, we have good news for you: According to eMarketer, a research and analytics provider, nearly one-third of emails sent in North America during the first quarter of 2013 were opened, representing the highest
Capitalize on What's Hot in B2B Content Marketing Paid Members Public
The world of B2B email marketing is always evolving. As technology and business progress, so do the tactics brands use to get in touch with past, current and potential clients. However, while new developments in social media, mobile marketing and other mediums emerge, it's clear that permission based
Content Marketing - 8 Tips to Create Consistent Content Paid Members Public
While email marketing automation software makes keeping in touch with clients and reaching out to prospects easier, an effective multichannel approach to spreading awareness of your brand, boosting its credibility and ultimately expanding your customer base requires a lot of organiztion. There's no question that content creation is
10 Tips to Give your Email Open Rates a Boost Paid Members Public
Whether you've been using B2B email marketing software for quite a while or you're dabbling with the customer outreach and loyalty generation tool for the first time, recent findings on email volume and open rates are sure to brighten your day. According to MarketingProfs, a recent
6 Tips for Better Lead Generation Paid Members Public
Using the right automated marketing software, you can effectively manage contacts and drip marketing campaigns to ensure clients are getting the follow-up they need to generate sales and maintain interest in your business. But first, you have to reel in your target audience to ensure you're building a
