Why “Email Blast” Embodies the Worst of Email Marketing Paid Members Public
A friend of mine is a marketing coordinator at a real estate company. Part of her job is to send out a weekly email update. She calls it “the eblast”. Every time I hear this word, I twitch. So far I have refrained from telling her all the reasons I
The Best Time to Send Email Campaigns Paid Members Public
The most comprehensive guide out there today to finding the best time to send email campaigns. Over 20 email marketing experts share their findings through comprehensive testing. Defining the BEST Time to Send Email Campaigns… Do you know when the best time to send email is? As a marketer, you
What Are the Most Important Parts of an Email Campaign? Paid Members Public
Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully
7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI Paid Members Public
If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of
ON-DEMAND WEBINAR | How to Effectively Track Your Marketing Campaigns & Prove ROI Paid Members Public
One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is
Delight your Subscribers with the Top Email Design Trends for 2019 [includes infographic] Paid Members Public
Despite being assumed as a soon-to-be-dead marketing channel, email marketing has continued to be the supreme marketing channel and includes some awesome new email design trends. With technologies like gamification, dynamic content, and CSS-based animations, there is an immense scope of innovation in the field of email marketing. 2019 paves
Universally Supported CSS and HTML for Email Designs Paid Members Public
HTML and CSS in Email Design If you’re creating HTML emails – then here’s a table you’ll want to bookmark. If you’ve followed our blog – you know that top email clients like Gmail and Outlook and beyond only support about 50% of all html and css. That’
How to Embed Video in Email Paid Members Public
Adding Video to your Email Campaigns Embedding video into emails is a hot topic, and there are recent developments that are leading to some limited support for direct playing embedded video in email. The problem is that video in email support isn’t universal and unfortunately – probably won’t be
