Web Content Personalization and Segmentation - How to Do It Right Members Public

Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content.

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How to Use Videos to Improve Your Email Marketing Strategy Members Public

Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services,

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Video

How to Use Social Media & Email Marketing to Rapidly Grow Your Audience Members Public

Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an

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How to Check Microsoft's Blacklist Members Public

Are you suspicious that you are on Microsoft Exchange’s blacklist is blocking your emails?  If you’re looking for a site to check if your IP address are on Microsoft’s blacklist – look no further:  Microsoft Exchange’s blacklist is privately maintained so you can’t query it directly.

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Editor

Tips for Email Localization: Upgrading Your Global Email Marketing Members Public

Email marketing, out of all marketing strategies, is still a dominant force in marketing. Many organizations have gone global and require the ability to take their email marketing campaigns to the global stage. If this is the case for your company, there’s a lot of things you need to

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Design

When Emails Get Ultra Personal | How to Segment Your Customers Using Psychographics Members Public

Email personalization is everywhere around us in marketing, especially in email marketing. There have been many takes on email list segmentation already, with a focus on stats and technology. We’re going to look at things a little differently now and focus on the psychographics of segmentation. Get ready for

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Design

ON-DEMAND WEBINAR | How to Transform Your Digital Marketing for Success Members Public

Marketers are constantly challenged to deliver remarkable, content-driven experiences… Creating these experiences requires a proper understanding of how to effectively connect each marketing touchpoint through a focused and unified framework. In this on-demand event, Pinpointe and Linda Ford, content marketing expert and President of BB Marketing Group, explain how to

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Webinars

Using Tools and Assets for Successful Email Campaign Management (with Infographic) Members Public

Several carefully executed complex operations contribute to the success of an email campaign and email campaign management. Agencies who cater to various clients for their email marketing needs find it even more daunting to manage the email campaigns because of a lack of proper processes and long approval cycles. 15%

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Automation