Mapping Marketing Activities with an “Under the Sea” Lead Funnel Paid Members Public
The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads
[On-Demand Webinar] Beyond A/B Testing: How to Take Your Split Tests to the Next Level Paid Members Public
It’s a fact – split testing increases conversions… But in order to take full advantage of this powerful method, you have to fully understand what it is AND know what to test, who to test, when to test, and for how long. In this on-demand event, Pinpointe's
The Best Content for Each Stage of Your Sales Funnel Paid Members Public
A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer takes towards the purchase of a product or service. While the definitions for sales funnels often uses the word "consumer," sales
Practical Tips for Improving Your Response Rate | The Response Rate Primer Paid Members Public
The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help
Delight Your Subscribers Through UX Design Paid Members Public
What is UX Design? UX, or user experience, is just what it sounds like – the experience one has interacting with an object. UX principles ensure that a design is functional and purpose driven, giving users what they desire out of an interaction without encountering any unnecessary, distractions, obstructions, or difficulties
ON-DEMAND WEBINAR: The Ultimate Guide to Awesome Landing Pages Paid Members Public
Most landing pages are just plain lousy… From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success? Join Pinpointe and sought after speaker, Michael
Day in the Life of A Successful Email Marketer Paid Members Public
Email marketing has been around for some time now. It’s not the easiest area to tap into, but it is where everyone is spending their time. This makes email marketing very important to the success of your business. Knowing the nature of email marketing, a few characteristics are a
Is Your Email Marketing Improving Your Sales Cycle? Paid Members Public
Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the
