On-Demand Webinar | Secrets of Advanced Social Media Advertising Members Public

It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with Pinpointe and marketing strategist, Michael Reynolds,

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6 FAQs About Heat Maps for Your Website and Email Campaigns Members Public

What if there was a tool to help a business optimize its website and email campaigns? There is. What’s the tool? You’re probably thinking: A/B testing. While A/B testing is an amazingly effective tool, we’re talking about its older, sometimes-forgotten-about big brother, the heat map.

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8 Marketing Tips To Woo New and Existing Email Subscribers Members Public

How do you woo someone you’re interested in? You might start by getting to know each other over coffee, and eventually progress to dinner. Dinner becomes a night on the town, and then you’re off to meet each other’s parents. Once you’re in a committed relationship,

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How to Write a Persuasive Email | The Psychology Behind Marketing Members Public

Do you ever notice how marketers are usually a certain breed? They are more personable, persuasive and great communicators. They have a natural tendency to greet you at the office and usually bring an fun energy to wherever they are. When it comes to writing a persuasive email, this is

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7 Tips to Spring Clean Your Email List Members Public

Trees are budding, birds are chirping and there’s a fresh scent in the air. Spring is here. There’s something about this season that makes people want a fresh start, which is probably why 72 percent of Americans use this time for spring cleaning. While many clear closets, shine

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On-Demand Webinar | Hello, it's me...The Adele Guide to Email Marketing Members Public

Let's face it, Adele is an a-ma-zing singer, but is she amazing at email? It's debatable, but we think she would be. So, what can Adele teach us about how to do email better? Like Adele, email marketing has a ton of raving fans. More people

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3 Emails That Generate More Leads Members Public

One of the trickiest tasks in business is finding new customers. From marquee signs to direct mail coupons, there are dozens of marketing tactics that businesses deploy to attract customers. One of the most common lead-generating strategies is email marketing. Seventy-eight percent of businesses use email to find qualided leads.

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Email Versus Social Media: An Expected Beat Down Members Public

For some reason, I’ve been asked whether email marketing is dead a lot more this past year and it seems like an absurd question to me. What makes the question so absurd is that it has been statistically proven that email is the best way to get in touch

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