3 Emails That Generate More Leads Members Public

One of the trickiest tasks in business is finding new customers. From marquee signs to direct mail coupons, there are dozens of marketing tactics that businesses deploy to attract customers. One of the most common lead-generating strategies is email marketing. Seventy-eight percent of businesses use email to find qualided leads.

Craig

Email Versus Social Media: An Expected Beat Down Members Public

For some reason, I’ve been asked whether email marketing is dead a lot more this past year and it seems like an absurd question to me. What makes the question so absurd is that it has been statistically proven that email is the best way to get in touch

Craig

5 Ways to Create a Successful Email Marketing Drip Campaign [On-Demand Webinar] Members Public

Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.* If you are not currently using drip email marketing, or just need a refresher on how

Craig
Webinars

10 Unique Ways to Grow Your Email List Members Public

An email list is one of the most powerful marketing tools a business owner has. It’s not just a list of people who might buy something from you; it’s a list of subscribers that want to engage with your brand. These subscribers want to learn about your business

Craig

Seven Commandments for Repurposing Marketing Content Members Public

If you’re struggling to put out as much marketing content as today’s content-driven world demands, you are NOT alone. Stats show that it’s worth the effort though, no matter how harrowing the task. According to Entrepreneur.com, content marketing costs 62% less than traditional marketing and generates

Craig

3 Horrific Follow-Up Sales Emails, and Solutions to Fix Them Members Public

There’s a lot of talk about welcome emails that set the tone for a relationship, and promotional emails that can increase sales, but follow-up sales emails are often overlooked. Follow-up sales emails shouldn’t be treated as the black sheep of the email family. They’re an extremely vital

Craig

On-Demand Webinar: 10 Deadly Sins of Email Marketing Members Public

Are you an email marketing sinnner? Chances are, you’re committing a serious email marketing offense (or a few) with every email campaign send. You probably don’t even realize it. In this exclusive on-demand event Pinpointe and special guest speaker, Kelly Noble Mirabella – an experienced marketing consultant and vivacious

Editor
Editor

Emojis in Subject Lines: 7 Frequently Asked Questions Answered Members Public

Twitter is full of them, cell phones have pages to choose from and now they’re popping up in email subject lines. We’re talking about emojis. From smiley faces to stars, emojis are now communication tools. Once only popular to teenagers texting at warp thumb speed, emojis have entered

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