How to Calculate Lead Value|How Much is a Lead Worth to Your Organization? Paid Members Public
“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact: an individual or organization that expresses an interest in your goods or services ”. While we can all agree that
How To Effectively Use Email and SMS Together Paid Members Public
As a business owner, you already realize the importance of staying in touch with your leads and customers. If your marketing techniques are up to par with modern technology and proven strategies, then you are already using either Short Message Service (text message/ SMS) or email marketing in your business
5 Email Tactics That Other Companies Use that You Can Learn From Paid Members Public
Email marketing is like a good marriage. Every once in a while you have to do something out of the ordinary to keep the spice alive, right? Email mail marketing is similar. As more and more businesses turn to email marketing to promote and sell their product or service, there’
My White Paper Was Downloaded, Now What? Paid Members Public
White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper is only half the battle. Once you’ve created a white paper, you’ll have a healthy list of leads
Why Revenue Attribution Matters and 4 Key Elements to Attribution Modeling Paid Members Public
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming
On-Demand Webinar | 5 Marketing Emails Your Business Should Be Sending Paid Members Public
Many businesses send only eNewsletters and promotional emails… Yet, there are so many other different types of marketing emails that they could be sending – but don't. If you’re looking to take your email marketing to the next level and really engage your subscribers, join Pinpointe and email
Most Successful Ways to Segment Your Email Subscribers - B2B and B2C Paid Members Public
Would you care about an email campaign that is promoting wool sweaters if you live in Phoenix, Arizona? Or, do you want to get an email on an event in Chicago if you live in Florida? Probably not. The message your sending to subscribers when you send them irrelevant information
What Should I Look at If My Campaign Isn’t Performing? Paid Members Public
You’ve just created a stellar email campaign. You spent time crafting the right message, selecting appealing visuals and making sure your call to action stands out. You hit send and…nothing. Radio silence, or in this case, email silence. What happened? Why didn’t the email work? It’s
