On-Demand Webinar | How to Create Craveable Marketing Content That Attracts & Keeps Customers Members Public

Are you looking to acquire and retain customers… but aren’t sure which marketing tactics can help achieve these goals? In this on-demand webinar, Pinpointe and content creator, Lisa Furgison McEwen, shows you the ways to create and use awesome content that subscribers crave. In this on-demand event, Lisa covers:

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Webinars

How to Create and Email Great Content to Your Customers Members Public

If you’re only emailing coupons to your customers, it’s like owning a fast car and only driving it to church on Sundays. You’re not reaching its full potential. It’s time to rev up your email marketing and see what it can really do for you when

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5 Steps to Warming Up Your Cold Email Marketing Strategy Members Public

Cold Email Marketing Doesn’t Have to Send a Chill Up Your Spine The weather is getting colder and that chill in the air makes a lot of us want to snuggle up and hibernate for the winter. Cold weather can have this effect on us, but sending out cold

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Why are people unsubscribing from my list, and is it always bad? Members Public

Business owners tend to get worried when people unsubscribe from their email list. They typically believe that a smaller list means fewer potential customers, which in turn, means less revenue. Others believe their email marketing strategy is wrong, otherwise no one would leave. Here’s the thing, not all email

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On-Demand Webinar | 27 Design & Content Tips for Creating Clickable Email Campaigns Members Public

A successful email campaign incorporates a variety of elements that work together – from layout and design to content and call to action(s). In this on-demand event, Pinpointe and award-winning marketer and email marketing specialist – Eryn Branham – show you how to create stunning email campaigns that get read and clicked.

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Webinars

5 Facts No One Ever Told You About A/B Testing Members Public

A/B testing gives you insight into what works best for your email marketing campaigns. However, lots of A/B tests generate flawed data that lead to poor strategic decisions. Usually, this comes from a misunderstanding of how to correctly begin-and end- an A/B test. These five A/B

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Experimentation

40 Email Marketing Statistics You Need to Know Members Public

When used correctly, email marketing can do some amazing things, like generate $0.11 of revenue per email sent and grow your customer and leads database at a rapid pace.  Our friends over at EveryCloud put togther an infographic – The Giant Email Marketing Statistics Guide, which includes 40 email marketing

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Analytics

6 Simple Ways to Keep an Audience Engaged Without A Lot of Effort Members Public

To be a successful marketer, you have to keep your audience engaged. But engaging customers, or interacting with your audience to create an emotional connection with your product or brand, can be a tall order. A recent Gallup poll shows just 40 percent of customers are engaged. Translation? There’s

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