ON-DEMAND WEBINAR: The Ultimate Guide to Awesome Landing Pages Paid Members Public
Most landing pages are just plain lousy… From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success? Join Pinpointe and sought after speaker, Michael Barber, in
Day in the Life of A Successful Email Marketer Paid Members Public
Email marketing has been around for some time now. It’s not the easiest area to tap into, but it is where everyone is spending their time. This makes email marketing very important to the success of your business. Knowing the nature of email marketing, a few characteristics are a
Is Your Email Marketing Improving Your Sales Cycle? Paid Members Public
Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales
How to Get to Know Your Customers Better Paid Members Public
Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of
Do Drip Campaigns Really Work? Paid Members Public
Are you looking for a way to nurture leads, communicate regularly with your customers, increase sales or re-engage lost customers? If any of these common goals are on your to-do list, email drip campaigns could be your solution. What are drip campaigns? Simple put, drip campaigns are a series of
Assumptions You Can Make Based on Email Addresses Paid Members Public
What does your mother know about your subscriber’s email addresses? Apparently, A LOT! Well, your mother may have said it best: “The way you present yourself says a lot about you.” The way an email address looks can say a lot about you too. As a marketer, it’s
How Do I Set it and Forget it? Paid Members Public
It doesn’t matter what kind of business you run, there’s never enough time or resources in a day to accomplish everything on your marketing to-do list. Attracting and retaining customers is an everyday effort, but let’s face it, businesses can’t focus 100% of their efforts on
Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead? Paid Members Public
In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the
