How Do I Set it and Forget it? Paid Members Public
It doesn’t matter what kind of business you run, there’s never enough time or resources in a day to accomplish everything on your marketing to-do list. Attracting and retaining customers is an everyday effort, but let’s face it, businesses can’t focus 100% of their efforts on
Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead? Paid Members Public
In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there touting ways to quickly generate more leads – bur fewer sources that talk about what really matters: the
How to Calculate Lead Value|How Much is a Lead Worth to Your Organization? Paid Members Public
“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact: an individual or organization that expresses an interest in your goods or services ”. While we can all agree that
How To Effectively Use Email and SMS Together Paid Members Public
As a business owner, you already realize the importance of staying in touch with your leads and customers. If your marketing techniques are up to par with modern technology and proven strategies, then you are already using either Short Message Service (text message/ SMS) or email marketing in your business
5 Email Tactics That Other Companies Use that You Can Learn From Paid Members Public
Email marketing is like a good marriage. Every once in a while you have to do something out of the ordinary to keep the spice alive, right? Email mail marketing is similar. As more and more businesses turn to email marketing to promote and sell their product or service, there’
My White Paper Was Downloaded, Now What? Paid Members Public
White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper is only half the battle. Once you’ve created a white paper, you’ll have a healthy list of leads
Why Revenue Attribution Matters and 4 Key Elements to Attribution Modeling Paid Members Public
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of matching customer sales to specific advertisements in order to understand where revenue is coming
On-Demand Webinar | 5 Marketing Emails Your Business Should Be Sending Paid Members Public
Many businesses send only eNewsletters and promotional emails… Yet, there are so many other different types of marketing emails that they could be sending – but don't. If you’re looking to take your email marketing to the next level and really engage your subscribers, join Pinpointe and email
