Practical Tips for Improving Your Response Rate | The Response Rate Primer Paid Members Public
The concept of response rate is pretty easy, and it’s not a difficult metric to calculate. But how do you define a response? What constitutes a ‘good’ versus a bad response rate? How do you boost your response rate? Here’s a brief primer on response rates to help
Delight Your Subscribers Through UX Design Paid Members Public
What is UX Design? UX, or user experience, is just what it sounds like – the experience one has interacting with an object. UX principles ensure that a design is functional and purpose driven, giving users what they desire out of an interaction without encountering any unnecessary, distractions, obstructions, or difficulties
ON-DEMAND WEBINAR: The Ultimate Guide to Awesome Landing Pages Paid Members Public
Most landing pages are just plain lousy… From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success? Join Pinpointe and sought after speaker, Michael Barber, in
Day in the Life of A Successful Email Marketer Paid Members Public
Email marketing has been around for some time now. It’s not the easiest area to tap into, but it is where everyone is spending their time. This makes email marketing very important to the success of your business. Knowing the nature of email marketing, a few characteristics are a
Is Your Email Marketing Improving Your Sales Cycle? Paid Members Public
Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is alive and well. But how do you prove to the nay-sayers within your organization that email is improving the sales
How to Get to Know Your Customers Better Paid Members Public
Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize your marketing ROI while developing an open line of communication with all of your customers and leads. With all of
Do Drip Campaigns Really Work? Paid Members Public
Are you looking for a way to nurture leads, communicate regularly with your customers, increase sales or re-engage lost customers? If any of these common goals are on your to-do list, email drip campaigns could be your solution. What are drip campaigns? Simple put, drip campaigns are a series of
Assumptions You Can Make Based on Email Addresses Paid Members Public
What does your mother know about your subscriber’s email addresses? Apparently, A LOT! Well, your mother may have said it best: “The way you present yourself says a lot about you.” The way an email address looks can say a lot about you too. As a marketer, it’s
