6 Data-Backed Holiday Emails to Send This Season Paid Members Public
Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. This year, the average consumer will spend $967 on holiday shopping, that's up 3.4% from last year, according to the National Retail Federation. Shoppers are already searching for
ON-WEBINAR | How to Crush the Competition with Content Marketing In 2018 Paid Members Public
Stop producing content like it’s 2015. A lot has changed since then. Google has evolved quite a bit and people’s expectations are also more sophisticated. In this on-demand event, sought-after speaker and Internet marketing strategist, Antoine Dupont, provides an in-depth analysis of the landscape of content marketing and
10 Advanced Email Copywriting Tips for Your Next Campaign Paid Members Public
Writing a few sentences for an email campaign might not seem challenging, but there's an art to crafting effective copy. When your email message is well written, it can draw up to 7.8 times more traffic to your website. That's nothing to scoff at, and
How do I know if I'm on a SPAM Blacklist? Paid Members Public
Email Blacklists – Is Your Email Blocked? [Editor Note: Last updated: April 2018] We often get the question: “How do I know if my company is on a SPAM Blacklist?” Followed by “If my company is on a SPAM blacklist, how the heck do we get unlisted? There are over a
ON-DEMAND WEBINAR | How to Create an eNewsletter That Your Subscribers Will Love (and Want to Share) Paid Members Public
Want your customers to love & share your email newsletters? Customers respond to eNewsletters…if they're done right. There are dozens of small decisions that marketers make every time an eNewsletter is created. From selecting images to writing effective copy — each step affects how a subscriber engages with
5 Email Personalization Techniques to Boost Response Rates Paid Members Public
With inboxes filling up on a regular basis, getting a subscriber's attention is increasingly difficult. However, personalization could be the secret ingredient your email recipe needs to win over subscribers. Customizing emails, whether through subject lines, content or timing, can significantly boost open rates, click-through rates, and conversion
Text-based vs Image-based Emails - Which One Does Better? Paid Members Public
As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length.
5 Back to School Emails Every Brand Can Use Paid Members Public
Back to school emails are hot right now! The back to school season is a huge moneymaker for brands everywhere. This year back to school spending is expected to hit $83.6 billion, which is about $687 per household, according to the National Retail Federation. While a majority of parents
