Text-based vs Image-based Emails - Which One Does Better? Paid Members Public
As an email marketer, I’m always striving to make improvements to my campaigns to maximize open and click-through rates. One of the main ways I achieve this is through split testing. I split test everything from subject lines and call to action buttons to images and body copy length.
5 Back to School Emails Every Brand Can Use Paid Members Public
Back to school emails are hot right now! The back to school season is a huge moneymaker for brands everywhere. This year back to school spending is expected to hit $83.6 billion, which is about $687 per household, according to the National Retail Federation. While a majority of parents
ON-DEMAND WEBINAR | 11 Strategies to Grow Your Business with Email & Social Media Paid Members Public
As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel. Your customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that
4 Ways to Instantly Grow Your Email List & The Tools To Make It Happen Paid Members Public
Is your email list growing? If so, by how much? Research shows that successful marketers see 38% list growth every year, that's about 3.2% each month, according to MarketingSherpa. To be successful, you have to make continuing efforts to grow your email list. But, with so many
7 Examples of Cart Abandonment Emails You'll Want to Steal Paid Members Public
Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is
What Makes a Hero Welcome Email? [Infographic] Paid Members Public
Every time you submit your information online, it can be a bit nerve-wracking. What’s to become of your request? Will you receive any confirmation or response? This uncertainty you face yourself is certainly the same type of uncertainty your new subscribers face—particularly if you don’t send a
ON-DEMAND WEBINAR | Why Your Email Campaigns Aren't Getting the Responses You Desire Paid Members Public
Learn What You're Doing Wrong and How to Fix It You’re sending great marketing emails, but you’re still experiencing declining open rates, low click-through rates, unsubscribes, and minimal list growth. The truth is, there’s a lot of inbox competition for email marketers, so it’s
The Anatomy of a Promotional Email and Examples for Inspiration Paid Members Public
A promotional email is a staple in business. If your brand relies on email marketing, the whole point of sending emails is often to promote and sell a certain product or service. But, creating a promotional email is about more than blasting a 20% off coupon to everyone on your
