What Are the Most Important Parts of an Email Campaign? Members Public

Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully

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Editor
Design

7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI Members Public

If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of

Craig
Growth

ON-DEMAND WEBINAR | How to Effectively Track Your Marketing Campaigns & Prove ROI Members Public

One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is

Craig
Webinars

Delight your Subscribers with the Top Email Design Trends for 2019 [includes infographic] Members Public

Despite being assumed as a soon-to-be-dead marketing channel, email marketing has continued to be the supreme marketing channel and includes some awesome new email design trends. With technologies like gamification, dynamic content, and CSS-based animations, there is an immense scope of innovation in the field of email marketing. 2019 paves

Craig
Growth

Universally Supported CSS and HTML for Email Designs Members Public

HTML and CSS in Email Design If you’re creating HTML emails – then here’s a table you’ll want to bookmark.  If you’ve followed our blog – you know that top email clients like Gmail and Outlook and beyond only support about 50% of all html and css.  That’

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Design

How to Embed Video in Email Members Public

Adding Video to your Email Campaigns   Embedding video into emails is a hot topic, and there are recent developments that are leading to some limited support for direct playing embedded video in email.  The problem is that video in email support isn’t universal and unfortunately – probably won’t be

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Video

Pinpointe Named in List - 40 Best Email Marketing Blogs That Really Know Their Stuff in 2019 Members Public

Here at Pinpointe, we believe it is important to educate and inform marketers on ways they can be more successful in the industry. One way we do this is through our email marketing blog, which covers topics related to everything from email marketing best practices to strategy and online marketing

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How to Setup an Effective Email Autoresponder Series Members Public

Are you looking for a foolproof way to convert more of your prospects into customers? Setting up an effective email autoresponder series can be the ultimate lead magnet for every marketer. Autoresponders are emails you set up and schedule to be sent out at specific times to your subscribed prospects

Craig
Automation