Craig

12 Best Practices for B2B Welcome Emails [With Examples] Members Public

You know how you never get a second chance to make a first impression? Well, it applies to email, too. Except in email, you don’t have to worry about eye contact or how you look or your handshake. You just need to send a welcome email. Sadly, if you

Craig

31 Blogs on Digital Marketing Strategy Members Public

> > Download a pdf of the article If you’re a marketer, your marketing strategy plays a big role in how you go to market to achieve your business goals. Even if you are a seasoned veteran, you may need a few tips, reminders, smart advice, or possibly just

Craig

7 Quick Tips to Start A Digital Marketing Campaign Members Public

Curious about how to start a digital marketing campaign? Let’s admit it, today’s busy times demand more time from us than we can provide. With the coronavirus pandemic putting all industries on high alert, businesses and brands need to stay on top of their game to make sure

Craig

7 Clever Ways to Use Video Email Marketing [With Examples] Members Public

Email has a bit of a reputation for being old-school. Some people think it’s downright stodgy. But that idea is as outdated as “email is dead”. Email is very much alive, so much so that many social media gurus have launched coaching programs for how to use email marketing.

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Video

Web Content Personalization and Segmentation - How to Do It Right Members Public

Why personalization of web content? Sometimes it’s easy to forget the benefits of personalization. For businesses with a significant amount of revenue generated through web traffic, personalization can have a hugely positive effect on several important key performance indicators (KPI)s. Increase engagement Your users will love personalized content.

Craig

How to Use Videos to Improve Your Email Marketing Strategy Members Public

Videos are considered to be the most effective marketing medium for brands and businesses. That is because 80% of web users remember a video ad they saw in the past 30 days. Moreover, shoppers who view videos are 1.81 times more likely to purchase products or pay for services,

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Video

How to Use Social Media & Email Marketing to Rapidly Grow Your Audience Members Public

Are you effectively using social media & email marketing together? Did you know that email marketing has one of the highest ROI in the marketing industry? It’s true, the average ROI of email marketing is 3800%, which equates to 38$ of revenue generated for every 1$ spent on an

Craig

Tips for Email Localization: Upgrading Your Global Email Marketing Members Public

Email marketing, out of all marketing strategies, is still a dominant force in marketing. Many organizations have gone global and require the ability to take their email marketing campaigns to the global stage. If this is the case for your company, there’s a lot of things you need to

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Design