What is Zero Party Data? Unlocking the Customer Insights and Personalization Paid Members Public
Some comprehensive techniques give marketers the ability to capture zero-party data that is “Data that a customer intentionally and proactively shares with a brand, which can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.” In the ever-evolving landscape of online
Mobile Responsiveness to 3x Your Landing Page Conversions Paid Members Public
Let's jump straight into the topic. Ever heard mobile first is the way to go? The first and only thing you would do is test your website on the Google Chrome browser in responsive mode, followed by a mental justification that everything looks good when the website has
[WATCH NOW] WEBINAR | All NEW! Email Marketing Tips for 2023 Paid Members Public
As we navigate 2023 planning… Join Pinpointe and Jay Schwedelson, Founder of Outcome Media, for an on-demand webinar. Jay returns with all NEW email best practices to cut through the noise and capture attention with real, actionable data insights from the last 60 days. From how to increase open rates
ON-DEMAND WEBINAR | Proven Ways to Skyrocket Your Website Conversion Rate Paid Members Public
The conversion revolution is here, and it’s time to jump on board! In this on-demand event, listen to Pinpointe and Gaurav Sharma – a Veteran Digital Marketer and Founder at Attrock, for an information-packed presentation that covers up-and-coming trends that guarantee a solid 2022 strategy for exponentially boosting the conversion
ON-DEMAND WEBINAR | Top Tips & Strategies to Optimize Email Marketing & Landing Page Performance Paid Members Public
Are you satisfied with your current email campaign and landing page conversion rates? View Pinpointe and Jay Schwedelson, Founder of SubjectLine.com and CEO of Worldata Group, in an information-packed, on-demand event. Jay shares his vast, evidence-based marketing knowledge and reveals what’s working in email marketing right now! He
ON-DEMAND WEBINAR | Do This, Not That: Email Tips for End of Year & Q1 Kickoff Paid Members Public
It’s been a crazy year for email marketing! We’ve all experienced ups and downs in performance and what works now may not work for the new year! Jay Schwedelson, Founder of SubjectLine.com and CEO of Worldata, delivers an exciting webinar that dives into the ins and outs
ON-DEMAND WEBINAR | Which Test Won? How to Improve Your Email Marketing with A/B Split Testing Paid Members Public
We all think we have good marketing instincts – but how often are we actually right? This is a different take on a webinar replay. Play along and test yourself as Jeanne Jennings shares A/B split tests from work she’s done for clients and challenges you to guess ‘which
Why is Customer Data Fundamental to Email Marketing? Paid Members Public
Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution
