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7 Tips To Make Your Content Marketing a Home Run Members Public

Online content has grown to take up a larger portion of companies' marketing budgets. A recent Econsultancy and SoDA Digital Marketing Outlook Report found 39 percent of respondents were boosting the percentage of their marketing spending that goes toward digital efforts. Content marketing, an increasingly important aspect of digital,

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How to Improve Email Responses & Make Clients Beg for Your Emails Members Public

William Shakespeare once said "Boldness be my friend," and if you're wondering how this relates to email marketing strategies, you may want to take a closer look at how you communicate with your customers prospects and subscribers.  A recent Hubspot blog post praised an "automatic

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Gmail Quirks: HTML Issues with Gmail Members Public

You've diligently designed your HTML email campaign and previewed it in Gmail – only to find that it's completely messed up. Gmail has a handful of quirks that cause your HTML emails to display incorrectly.  Here are the most common Gmail HTML coding quirks to avoid (and

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Anatomy of a (Well Crafted) Landing Page Members Public

Landing pages need to be an essential part of your email marketing strategy, because they help to turn interested, anonymous prospects into paying customers.  Maybe you've succeeded in getting anonymous prospects to visit your site and you've piqued their interest and convinced them to read your

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Email Marketing Trend: Integrate mobile and social Members Public

John Sculley, the former CEO of Apple, former president at PepsiCo once said, "The future belongs to those who see possibilities before they become obvious."  Take a minute to digest that quote, you can apply it to your email marketing strategies. Failing to look at how your initiatives

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Mythbusters: Top 10 Email Marketing Myths - Busted Members Public

When you're seeking advice about email marketing tips  to engage potential customers, you'll hear industry experts say, "Don't do this," or "Be careful of that." But some advice is based on myths and anecdotes based on isolated incidents or outdated

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Webinar: Writing Tips to Improve Email Responses Members Public

Which is more important – a great subject line, or a fantastic graphic design and witty content?  Will having more links in your email increase your email response rate, or decrease it?  We'll explain in this 'Email Writing Tips' webinar . Based on analysis of 100's

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Embedding Video in Email - Overview Members Public

Embedding Video In Email – Overview With the continuing growth of email, we're seeing an uptick in email customers asking about embedding video in email.  This led us to head off and investigate a few different questions: * Can video be embedded in email? * If Video can be embedded – how

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