Email Marketing Metrics: Open Rates Paid Members Public
Many of our webinar attendees and customers are unclear how email open rates are tracked, and email open tracking has some caveats so it is important to understand the tracking mechanisms. In this 3-part blog we’ll cover email marketing metrics – starting with email open rates. Other important email marketing
Webinar: Tips to Improve Email Response Rates Paid Members Public
Tips to Improve Email Response Rates (Email Marketing 101) from Pinpointe on Vimeo Download Slide Deck Download Q and A This is the first in our series of webinars on Email Marketing deliverability. Top tips are based on analysis of thousands of customer email campaigns and over 2 hundred million
Webinar - Creating Landing Pages that Sell Paid Members Public
Download PowerPoint Download Q and A In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'Creating Landing Pages that Sell". All the website traffic in the world won’t earn you a dime unless
Webinar - What's Working in Email Marketing? (Bob Bly) Paid Members Public
Download PowerPoint Download Q and A In our continuing series of Email Marketing Webinars, we are delighted to be joined by Intenet strategist and copyrighter, Bob Bly, to present 'What's Working in Email Marketing Today?' Learn tips to help improve your email marketing results in this
Dealing with CSS Styles in Email Paid Members Public
As an email marketer you have probably already discovered that getting your newsletter or email campaign to display as you intended across the main email clients can be a challenge. The most popular email clients in business for example – Gmail (including Gmail for Businesses) and Microsoft Outlook 2007 / 2010 are
What is a "spam honeypot" or Spamtrap? Paid Members Public
ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or 'honeypots' to catch spammers – but what exactly is a 'spam honeypot' and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or
Use RSS to Keep Email Subscribers Informed Paid Members Public
RSS (“Really Simple Syndication”) is an excellent tool to help you ‘push’ relevant content to subscribers who want to keep up with your latest blog entries. For example you can subscribe to Pinpointe’s Blog RSS feed here. Why should you care about RSS and how can you use it?
Impact of Mobile Devices on Email Design Paid Members Public
According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their mobile devices. Chances are, your email might look downright awful when viewed on a mobile device. The use scenario we are seeing is that people use their smart phones to
