The Ideal Email Subject Line Length Paid Members Public
We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: “Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version). Here are the email subject variations: 1: %%First%% – [Webinar] Split Test Case Studies (Feb
Email Authentication - DKIM and SPF: Which ISP's are Checking? Paid Members Public
At Pinpointe, we’ve been using DKIM and SPF for nearly a year for our customers – at no extra charge. If you want to know more about which ISP’s are presently using Authentication and/or Authorization to verify the validity of your email (and thereby decide whether to deliver
Will DKIM Reduce Phishing and other Email 'Spoofing' Attacks? Paid Members Public
DKIM is an email ‘authentication’ method that organizations and ESPs like Pinpointe use to verify to the recipient that the email is coming from a valid email server, and is not being ‘spoofed’ by a spammer. In an interview, Mark Risher, the anti-abuse product manager for Yahoo Mail gives
DKIM / Authentication Advantages and Disadvantages Paid Members Public
We cover an explanation of DKIM Email Authentication in our blog entry DKIM Email Authentication. Here we’ll summarize some the top advantages and disadvantages. DKIM Authentication – Advantages If you have a very large list, your campaigns are more likely to get blocked or “throttled” by major ISPs like AOL,
Deploying DKIM Authentication in 4 Simple Steps Paid Members Public
DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that
What is Email "Phishing"? Paid Members Public
You know those annoying emails that pretend to be from PayPal, EBay or the local bank, asking you to login to your account and validate your password or other credentials? Those are "phishing" attacks – you've officially been "phished". According to Wikipedia: "Phishing is
Installing SPF, DKIM, and DMARC Records to Improve Email Delivery Paid Members Public
Setting up SPF, DKIM, and DMARC To ensure these emails hit the inbox (and not the spam folder), you need to implement the "Holy Trinity" of email authentication: SPF, DKIM, and DMARC. SPF (Sender Policy Framework) SPF helps control forged e-mail. It allows domain owners to designate
Using ALT Text Tags in HTML Email Paid Members Public
What is ‘ALT Text’ and why should you care? As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven’t seen specific metrics on what % of email inboxes have images disabled by default but general consensus seems to be in the 50%
