What is a "spam honeypot" or Spamtrap? Paid Members Public
ISPs and spam tracking services like Spamhaus and SORBS rely on spamtraps or 'honeypots' to catch spammers – but what exactly is a 'spam honeypot' and how do you avoid hitting them? The bulk of the spamtraps and honeypots today are from dormant email accounts and/or
Use RSS to Keep Email Subscribers Informed Paid Members Public
RSS (“Really Simple Syndication”) is an excellent tool to help you ‘push’ relevant content to subscribers who want to keep up with your latest blog entries. For example you can subscribe to Pinpointe’s Blog RSS feed here. Why should you care about RSS and how can you use it?
Impact of Mobile Devices on Email Design Paid Members Public
According to new marketing data from MarketingSherpa, 64% of key decision makers are viewing your carefully crafted email on their mobile devices. Chances are, your email might look downright awful when viewed on a mobile device. The use scenario we are seeing is that people use their smart phones to
Tracking Statistics for Forwarded Emails Paid Members Public
There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful and they forward it directly onward. The original email along with the original, unmodified trackable links and embedded 'beacon' image (used to track HTML
Hard and Soft Bounces... What's the Difference? Paid Members Public
Each Webinar series we run, we get questions about the difference between hard and soft bounces. A 'Hard' bounce is a permanent fatal error such as – the domain no longer exists (company went out of business), the email does not exist (the person retired / left the company / died)
6 Tips to Make Your Email Social Paid Members Public
Email by itself is kind of like… a one legged stool. It can't stand on its own. To be effective and useful, combine email marketing with search, social marketing and blogging. Most Business-to-Business (B2B) marketers are still trying to figure our how to apply social marketing techniques to
Which is Better: Person's Name or Company for Send-From Address? Paid Members Public
Our goal as marketers is to develop a ‘relationship’ with our audience. Generally speaking, people respond to people better than they respond to ‘things’ – like your company. Based on our split testing, we’ve found that in most cases, you’ll see better results by using a specific contact person
Can I have different 'senders' for each campaign? Paid Members Public
Yes. When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information. Pinpointe will then send the email out with the From and Reply-To headers set to your preference. Here’s an excellent use
