All New Subscription Preferences Center Members Public

You asked. We delivered. Introducing our new subscription preferences center. Many Pinpointe customers we talked to wanted a more flexible unsubscribe process AND an easy way for their subscribers to manage their subscription preferences. So, our development team went to work and updated both. Not only did we create a

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How To Create An Email Subscription Sign Up Form For Your Website Members Public

Are you looking for a simple way to grow your contact list? Adding an email subscription sign up form to your website is a great way to achieve this because it conveniently allows people to sign up for your email communications. By following a few simple steps, Pinpointe customers can

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New Pinpointe Updates and Features (Version 4 - Nov. 2014) Members Public

Updated 10/20/2014 Our newest Pinpointe release (v4 – Nov. 2014) adds many new Pinpointe updates, features, enhancements, and improved email delivery!  The full list is included below. Pinpointe updates in v4 include two major new features that have been re-designed – both impact all customers. 1) The Unsubscribe Process &

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Q & A: Understanding the New Changes To Pinpointe’s Unsubscribe Process & Features Members Public

Pinpointe Changed Their Unsubscribe Process and Features In October 2014 Pinpointe modified their unsubscribe process to help improve campaign results and improve subscribers’ retention rates.   The Q & A below covers many of the common questions you may have.   Q:  Why has Pinpointe changed the way their ‘unsubscribe’ feature works?

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Webinar: How To Match Your Marketing Content To Your Sales Funnel Members Public

[ON-DEMAND MARKETING CONTENT WEBINAR]  How To Match Your Marketing Content To Your Sales Funnel Presented by Reggie Brady It’s often challenging for B2B marketers to identify where leads are in the sales cycle and how to determine when and what kind of content/offers those leads would best respond

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4 Steps To Creating a Buyer Persona (Step-by-Step Guide) Members Public

Prior to joining the Pinpointe team, I was a marketing consultant. I thought I had a pretty good grasp on how to target prospects and create content that people wanted to read; but unfortunately I was leaving out an important element that was (and still is) unquestionably necessary when driving

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3-Step Strategy: How to Engage Email Subscribers Members Public

Have you ever received a gift that was so thoughtful and personal that you just knew the individual who got it for you really put a lot of thought into it? By taking the extra time to think about your personal likes, needs, wants and desires, he or she was

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What You May Not Know About Purchased Email Lists Members Public

Using purchased email lists is NOT a good idea…here's why: The other day my doorbell rang. Not expecting any visitors, I peered out my window to see who it was. Standing at my door was a 20-something year old guy wearing a bright orange logoed shirt with

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