Why You Want to Focus on Inbox Placement, Not Email Deliverability Members Public

Here’s a scary statistic: “Only 28% of all messages sent worldwide ever reach the inbox.” That’s according to Return Path’s 2014 Sender Score Benchmark Report. Fortunately, those of us in North America do far better than the worldwide average. Of permission-based emails sent from North America, only

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12 Tested Email Marketing Tricks to Skyrocket Your Results Members Public

Need an edge? Need some awesome email marketing tricks? Who doesn’t? To help you get and keep your email marketing awesomeness we’ve gathered up the best, most-effective, so-good-they’re-almost-cheating tricks. Just don’t blame us if you break the server or blow through product inventory. You’ve been

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[Autoresponders Infographic] 7 Ways to Use Autoresponders Members Public

Have you tried your hand at an email autoresponder series? Though they are being utilized more and more, autoresponders are still only used by about fifty percent of businesses. In a recent podcast on autoresponders with TechnologyAdvice, I provided an explanation on why autoresponders are underutilized – namely lack of time,

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[Podcast] Past, Present, and Future of Autoresponders Members Public

How to Continuously Engage Your Prospects and Customers – A Podcast About Autoresponders Pinpointe's very own Content Marketing Manager, Eryn Branham, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on the intersection of sales, marketing, and technology. The series, which is hosted by

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25 Email Design Resources to Help You Create Stunning Emails Members Public

Ever felt like your email design skills were a little weak? You’re not alone – even top email designers often feel like they ought to do better. And while we do have more pressure than ever to create great content that looks awesome, fortunately we also have many tools and

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[On-Demand Webinar] BIG Ideas to Improve Your Email & Digital Marketing ~ Presented by Jeanne Jennings Members Public

Want BIG ideas on how to rock your email campaigns and improve your email marketing tactics?  Jeanne Jennings shares the ideas that earned her the title "Top Email Marketing + Design Thought Leader on Twitter" by Litmus. In this on-demand webinar, Jeanne Jennings explains how you can make REAL

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15 Amazing Email Designers and Email Design Agencies You Should Know Members Public

Looks matter. Whether it’s fair or not, looks can get you noticed or ignored in a split-second. Consider the constraint web designers work under: They have 6-10 seconds to make an impression. That's how long it takes for first-time visitors to assess what the site is about

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What The Heck is Whitelisting and Why Should I Use It? Members Public

As an email marketer, one of your goals is to ensure your email campaigns get delivered to the subscribers who want to receive them. In many cases, this process is seamless once someone subscribes to your company newsletter or industry updates. Yet, some of the time, subscribers are left scratching

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