120 Email Marketing Terms Every Marketer Should Know Paid Members Public
We marketers sure do like to use our marketing lingo. Without a little help, it can almost sound like we're speaking another language sometimes. But have no fear – this list of 120 email marketing terms is the most comprehensive resource we know of for an email marketing glossary.
7 Email List Hygiene Best Practices for a Fresh & Clean List Paid Members Public
Almost every email marketer worries about deliverability rates. Are they good enough? Could they be better? Are they about to drop because of some small mistake you’ve made or are about to make? While there are a dozen ways to maintain good deliverability rates, the most common way is
On-Demand Webinar with Bob Bly |How To Write & Design Landing Pages That Increase Conversion Rates, Orders and Sales Paid Members Public
Want to double or triple conversion rates, leads, and online sales? We’ll show you how in a free on-demand webinar presented by Bob Bly. > View Webinar Now One of the most common mistakes companies make in their online lead generation strategy is NOT using landing pages. Landing pages
How to Pick the Perfect Email Subject Line Every Time Paid Members Public
Email subject lines are stressful. Get them right, and you’re 80% on your way to a successful campaign. Botch them, and you’re sunk. I used 80% for a reason. David Ogilvy, granddaddy of copywriting and direct response marketing, famously said, “When you have written your headline, you have
Everything You’ve Ever Wanted to Know About Spam But Were Afraid to Ask Paid Members Public
It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and there’s actually far more of it than legitimate emails. Before we get too far into all the
27 Things That Keep Email Marketers Up At Night Paid Members Public
We email marketers have it pretty good. Our particular kind of marketing generates an insanely great return on investment. According to the 2013 Direct Marketing Association’s Statistical Fact Book, email campaigns generate a 4300% ROI, with marketers earning $42.08 for every dollar spent. We’re also pretty spoiled
5 Ways to Use Autoresponders for More Free Time and More Sales Paid Members Public
Autoresponders are one of the oldest and most effective Internet marketing tactics. They were around even before Google. And despite being so long in the tooth, autoresponders still work as well as they ever did. Actually, they still crush many other marketing tactics, including standard promotional email newsletters. Just so
On-Demand Webinar w/ Bob Bly | How To Use Content Marketing's Biggest Secret Weapon Paid Members Public
Bob Bly is back, and he has some valuable information about one of content marketing's most powerful secret weapons – copy. When used appropriately, good copy has the power to generate remarkable results for any content marketing strategy. In this exclusive on-demand webinar, Bob Bob will show you the
