May the Landing Page Conversion Force Be With You Paid Members Public
Okay, yes the Star Wars craze has me applying this phrase into my everyday dialogue. But similar to the Jedi force, some landing pages have the power to convert and some simply don’t. I won’t claim to be Yoda in this scenario, but I do have a few
How to Get Up To Speed with Email Remarketing Paid Members Public
Customers want promotions that are tailored to their specific wants and needs, and there’s no better way to send targeted messages than with email remarketing. What’s email remarketing? We’re glad you asked. Email remarketing is the use of a customer’s website behavior to trigger specific emails.
5 Holiday Emails You Can Still Mimic This Season Paid Members Public
Santa delivers gifts in a sleigh, but you can deliver gifts via email. That's right, it’s time to deck your emails with holiday cheer. According to the National Retail Federation, nearly twenty percent of total annual revenue is made during the holiday season. Given the revenue possibilities,
Gated Content - Should You Gate Your Marketing Content? Paid Members Public
Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded by a gate process or is it a channel faux-pas? What is "gated" content? First let’s
12 Tips to Create a Killer Call to Action for Every Email Paid Members Public
To create a high-performing email, you need to build it with the right components. When Ford builds its Mustang, top-of-the-line parts are used to create a driving experience like no other. An email is the same way. Every part of an email should be the best it can be to
Secrets to Improving Your Email Click Through Rates Paid Members Public
Clutter – it's an easy way to describe the digital lives of most modern day consumers. From websites with too many advertising banners and featured results to social media platforms with more posts and updates from brands than from friends, and of course, the email inbox, filled to the
9 Tips for Writing Email Subject Lines That Work Paid Members Public
Every copywriter and journalist knows the importance of a powerful headline. A subject line can make or break your email. More than a third of subscribers decide whether or not to open your email based on the subject line alone, so we've compiled nine tips to write subject
10 Worst Performing Email Subject Lines Paid Members Public
Have you ever read an email subject line and thought, “What was the author thinking?” Sadly, it happens a lot. In a recent post, we covered the top 10 best performing subject lines and since a top 10 'best' list would be complete without its corresponding '10
