Deploying DKIM Authentication in 4 Simple Steps Paid Members Public
DKIM is an emerging e-mail authentication standard supported by Yahoo, Google and others ISPs, as well as a growing number of Email Service Providers like Pinpointe and that was developed by the Internet Engineering Task Force. DKIM allows an organization to cryptographically sign outgoing e-mail to verify that
What is Email "Phishing"? Paid Members Public
You know those annoying emails that pretend to be from PayPal, EBay or the local bank, asking you to login to your account and validate your password or other credentials? Those are "phishing" attacks – you've officially been "phished". According to Wikipedia: "Phishing is
Installing SPF, DKIM, and DMARC Records to Improve Email Delivery Paid Members Public
Setting up SPF, DKIM, and DMARC To ensure these emails hit the inbox (and not the spam folder), you need to implement the "Holy Trinity" of email authentication: SPF, DKIM, and DMARC. SPF (Sender Policy Framework) SPF helps control forged e-mail. It allows domain owners to designate
Using ALT Text Tags in HTML Email Paid Members Public
What is ‘ALT Text’ and why should you care? As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven’t seen specific metrics on what % of email inboxes have images disabled by default but general consensus seems to be in the 50%
11 Common SPAM Content Mistakes Paid Members Public
If you send email campaigns long enough, you will run into spam filter issues. As a legitimate email marketer you can still expect 20%+ of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. SPAM filters / firewalls use multiple techniques to determine whether your legitimate
CAN SPAM Act: Update Paid Members Public
During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws. You will note in this post that, contrary to popular belief, ‘opt-in’ is surprisingly not a legal requirement. Offering additional impetus for
Tracking Clicks for HTML & Text Emails Paid Members Public
Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text). How? Pretty easily. When your email campaign goes out (assuming you have selected ‘enable tracking’), Pinpointe automatically converts your actual link to a link to a Pinpointe
How Email Open Tracking Works Paid Members Public
Click tracking and Link tracking are built in to Pinpointe, so you don’t have to do anything to generate nice campaign reports to show these results, but it helps to know how these features work. Tracking Opens To track an “open” in an HTML email, we embed a tiny,
