27 Things That Keep Email Marketers Up At Night Paid Members Public
We email marketers have it pretty good. Our particular kind of marketing generates an insanely great return on investment. According to the 2013 Direct Marketing Association’s Statistical Fact Book, email campaigns generate a 4300% ROI, with marketers earning $42.08 for every dollar spent. We’re also pretty spoiled
5 Ways to Use Autoresponders for More Free Time and More Sales Paid Members Public
Autoresponders are one of the oldest and most effective Internet marketing tactics. They were around even before Google. And despite being so long in the tooth, autoresponders still work as well as they ever did. Actually, they still crush many other marketing tactics, including standard promotional email newsletters. Just so
On-Demand Webinar w/ Bob Bly | How To Use Content Marketing's Biggest Secret Weapon Paid Members Public
Bob Bly is back, and he has some valuable information about one of content marketing's most powerful secret weapons – copy. When used appropriately, good copy has the power to generate remarkable results for any content marketing strategy. In this exclusive on-demand webinar, Bob Bob will show you the
Powerful, Personal, Automated: How to Use Triggered Emails Paid Members Public
The words “marketing automation” aren’t music to everyone’s ears. This popular buzzword can bring back memories of crazy-complex CRM software for some people. It can evoke thoughts of endlessly boring meetings spent configuring that software, followed by more time and annoying headaches incurred trying to get it to
How to Conquer the Dreaded Spam Trap Paid Members Public
If anyone ever makes an email marketing horror movie, spam traps should play the monster. In extreme cases, spam traps can slash deliverability rates down from 98% to 25% overnight. Here’s more of that spam trap horror story, as told by Travis Wetherbee. I recently worked with a client
How to Measure What Matters With Email Analytics Paid Members Public
Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite all that information, email marketing analytics can also be confusing. Sometimes, they are even unreliable. To clear up some of
10 Tips to Make Your Emails Stand Out During The Holidays Paid Members Public
There are a few things that people can expect with the holidays –cookies, presents, sales, and more marketing emails in their inbox. Marketers are busy little elves during November and December. Naturally, their job is to capitalize on increased spending during the holidays, so beefing up their email activity is
52 Email Split Testing Ideas Paid Members Public
Remember how Einstein reportedly said “The most powerful force in the universe is compound interest?" Ongoing testing leverages that force. If you could get just a 3% improvement per week from your email campaigns, what would that mean at the end of a year? Well, if you started out
