Craig

What’s the Difference Between Databases, Segments, and Tagged Lists? [Includes Infographic] Members Public

Personalization and advanced targeting has become a necessity in getting the most out of your email campaigns. For this reason, managing your marketing contact lists has become more complex, and without the right tools, it can make any marketer's head spin. Let’s face it, a “one-size-fits all”

Craig

We've got take off...Pinpointe's New Drag & Drop Email Campaign Builder Members Public

It’s finally launched – our new drag & drop email campaign builder – and we couldn’t be more excited about it. After gathering feedback from hundreds of our customers, we set out on a mission to create the ultimate editor. Several weeks ago we realized our mission and rolled out

Craig

Why People Unsubscribe from Emails And How To Persuade Them To Stay Members Public

Email subscribers are valuable. We work hard to get them and hard to keep them. But no matter how perfect your marketing is, you’re going to lose some subscribers along the way and you just may struggle with understanding why people unsubscribe from your email campaigns. The question is,

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On-Demand Webinar: Must Know Proven & Valuable Email Marketing Tools and Tactics Members Public

When it come to email marketing most businesses focus on opt-ins, open rates, click-throughs, and conversions. It's time to shift that focus and learn how to make subscribers beg for your emails using proven and valuable email marketing tools and tactics.  In this on-demand webinar by Pinpointe, marketing

Craig

35 B2B Email Marketing Statistics To Make You Look Smart Members Public

An Epic Collection of 35 B2B Email Marketing Statistics You Need to See Are you a statistics junkie? Come on, admit it. I won’t tell anyone. I’m a stat junkie myself. Most email marketers seem to have the affliction. And let’s face it: We kind of have

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Simple Ways B2B Marketers Can Boost Email Open Rates [Plus How to Test What Works for You] Members Public

What do you do after you send an email campaign out? Do you move on to the next to do item, or do you just keep the campaign reporting page open, clicking refresh every 2-3 minutes while the results come in? I’m guilty of the latter, and I doubt

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[On-Demand Webinar] 17 Secrets Every Email Marketer Should Know Members Public

Up to 64% of people often open up an email because of the subject line, yet there’s so much more to an effective email marketing strategy. When a person subscribes to your list, they are expressing interest in your product and/or service, so it’s up to you

Craig

How to Warm Up Your IP Address the Right Way Members Public

Congratulations. If you’re researching how to warm up your IP address, your business is probably growing. Or maybe you’ve decided to invest in a major upgrade for your email program. Either way, you’re stepping up your game. IP Addresses 101 As you probably know already, IP addresses

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