Growth

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Mapping Marketing Activities with an “Under the Sea” Lead Funnel Members Public

The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads should be

Craig
Growth

The Best Content for Each Stage of Your Sales Funnel Members Public

A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a consumer-focused marketing model which maps out the theoretical journey a customer takes towards the purchase of a product or service.  While the definitions for sales funnels often uses the word "consumer," sales funnels

Craig
Growth