Webinar: How To Match Your Marketing Content To Your Sales Funnel Paid Members Public
[ON-DEMAND MARKETING CONTENT WEBINAR] How To Match Your Marketing Content To Your Sales Funnel Presented by Reggie Brady It’s often challenging for B2B marketers to identify where leads are in the sales cycle and how to determine when and what kind of content/offers those leads would best respond
4 Steps To Creating a Buyer Persona (Step-by-Step Guide) Paid Members Public
Prior to joining the Pinpointe team, I was a marketing consultant. I thought I had a pretty good grasp on how to target prospects and create content that people wanted to read; but unfortunately I was leaving out an important element that was (and still is) unquestionably necessary when driving
3-Step Strategy: How to Engage Email Subscribers Paid Members Public
Have you ever received a gift that was so thoughtful and personal that you just knew the individual who got it for you really put a lot of thought into it? By taking the extra time to think about your personal likes, needs, wants and desires, he or she was
What You May Not Know About Purchased Email Lists Paid Members Public
Using purchased email lists is NOT a good idea…here's why: The other day my doorbell rang. Not expecting any visitors, I peered out my window to see who it was. Standing at my door was a 20-something year old guy wearing a bright orange logoed shirt with
Beyond Click-Through Rates: Engagement Marketing Paid Members Public
How do you measure the success of your email marketing campaigns? For years, marketers have trusted open and link click-through rates, unsubscribes and abuse complaints as a means of measuring the success of their campaigns. Problem is, these metrics don’t always tell the complete story because they measure the
5 Critical Components of Email Design Paid Members Public
You’ve worked hard on creating a captivating message for your email campaign. Now you need to compliment it with an engaging email design that looks professional and sends the right message about your company and the offer you’re promoting. By understanding the basics components of what goes into
How To Create A Good Mobile Email Marketing Strategy Paid Members Public
Changing Your Business to Fit the Ever-Changing Market of Mobile Email Marketing When you're preparing your email marketing, mobile optimization should be an essential component. If you haven't factored mobile users into your overall marketing strategy, it's about time to make some changes. Don&
Tips To Creating A Mobile-Friendly Website Paid Members Public
Do You Have A Mobile-Friendly Website? You've learned the importance of a mobile friendly email and have figured out how to get your subscribers to open your email on their mobile device and respond to your call-to-action (which lands them on your website). A website visit is an
