Seven Commandments for Repurposing Marketing Content Paid Members Public
If you’re struggling to put out as much marketing content as today’s content-driven world demands, you are NOT alone. Stats show that it’s worth the effort though, no matter how harrowing the task. According to Entrepreneur.com, content marketing costs 62% less than traditional marketing and generates
3 Horrific Follow-Up Sales Emails, and Solutions to Fix Them Paid Members Public
There’s a lot of talk about welcome emails that set the tone for a relationship, and promotional emails that can increase sales, but follow-up sales emails are often overlooked. Follow-up sales emails shouldn’t be treated as the black sheep of the email family. They’re an extremely vital
On-Demand Webinar: 10 Deadly Sins of Email Marketing Paid Members Public
Are you an email marketing sinnner? Chances are, you’re committing a serious email marketing offense (or a few) with every email campaign send. You probably don’t even realize it. In this exclusive on-demand event Pinpointe and special guest speaker, Kelly Noble Mirabella – an experienced marketing consultant and vivacious
Emojis in Subject Lines: 7 Frequently Asked Questions Answered Paid Members Public
Twitter is full of them, cell phones have pages to choose from and now they’re popping up in email subject lines. We’re talking about emojis. From smiley faces to stars, emojis are now communication tools. Once only popular to teenagers texting at warp thumb speed, emojis have entered
May the Landing Page Conversion Force Be With You Paid Members Public
Okay, yes the Star Wars craze has me applying this phrase into my everyday dialogue. But similar to the Jedi force, some landing pages have the power to convert and some simply don’t. I won’t claim to be Yoda in this scenario, but I do have a few
How to Get Up To Speed with Email Remarketing Paid Members Public
Customers want promotions that are tailored to their specific wants and needs, and there’s no better way to send targeted messages than with email remarketing. What’s email remarketing? We’re glad you asked. Email remarketing is the use of a customer’s website behavior to trigger specific emails.
5 Holiday Emails You Can Still Mimic This Season Paid Members Public
Santa delivers gifts in a sleigh, but you can deliver gifts via email. That's right, it’s time to deck your emails with holiday cheer. According to the National Retail Federation, nearly twenty percent of total annual revenue is made during the holiday season. Given the revenue possibilities,
Gated Content - Should You Gate Your Marketing Content? Paid Members Public
Email marketers have been facing the gated content debate for some time in different capacities. We are increasingly asking ourselves, should our email campaigns link to online content that is guarded by a gate process or is it a channel faux-pas? What is "gated" content? First let’s
