How To Create a High Converting Email Newsletter Paid Members Public
E-commerce websites aside, businesses often use an email newsletter to share useful content with their audiences. Whether you have lists of subscribers, previous customers or prospects, newsletters are a great tool to support audience engagement. Even if you want to attract an audience with content only and no sales talk,
ON-DEMAND WEBINAR | How to Effectively Build a Martech Stack & Integrate Your Marketing Tools Paid Members Public
Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better.
6 Essential Elements of Brand Identity Paid Members Public
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin Companies can only establish themselves and achieve recognition when they successfully build their brand identity. If they have a strong
How to Use Email Automation to Effectively Engage Your Subscribers [with Infographic] Paid Members Public
Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey. Enter Email Automation… Email automation works like
Why “Email Blast” Embodies the Worst of Email Marketing Paid Members Public
A friend of mine is a marketing coordinator at a real estate company. Part of her job is to send out a weekly email update. She calls it “the eblast”. Every time I hear this word, I twitch. So far I have refrained from telling her all the reasons I
The Best Time to Send Email Campaigns Paid Members Public
The most comprehensive guide out there today to finding the best time to send email campaigns. Over 20 email marketing experts share their findings through comprehensive testing. Defining the BEST Time to Send Email Campaigns… Do you know when the best time to send email is? As a marketer, you
What Are the Most Important Parts of an Email Campaign? Paid Members Public
Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully
7 Ecommerce Email Marketing Best Practices to Improve Campaign ROI Paid Members Public
If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44 dollars back. Bottom line: your ecommerce business should be running email campaigns or you’re leaving a lot of
