Tracking Statistics for Forwarded Emails Paid Members Public
There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful and they forward it directly onward. The original email along with the original, unmodified trackable links and embedded 'beacon' image (used to track HTML
Hard and Soft Bounces... What's the Difference? Paid Members Public
Each Webinar series we run, we get questions about the difference between hard and soft bounces. A 'Hard' bounce is a permanent fatal error such as – the domain no longer exists (company went out of business), the email does not exist (the person retired / left the company / died)
6 Tips to Make Your Email Social Paid Members Public
Email by itself is kind of like… a one legged stool. It can't stand on its own. To be effective and useful, combine email marketing with search, social marketing and blogging. Most Business-to-Business (B2B) marketers are still trying to figure our how to apply social marketing techniques to
Which is Better: Person's Name or Company for Send-From Address? Paid Members Public
Our goal as marketers is to develop a ‘relationship’ with our audience. Generally speaking, people respond to people better than they respond to ‘things’ – like your company. Based on our split testing, we’ve found that in most cases, you’ll see better results by using a specific contact person
Can I have different 'senders' for each campaign? Paid Members Public
Yes. When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information. Pinpointe will then send the email out with the From and Reply-To headers set to your preference. Here’s an excellent use
If an Email is Forwarded, Are Click and Open Stats Tracked? Paid Members Public
There are two ways one of your campaigns can get forwarded. The first is simply that an excited recipient thinks your email is useful, they forward it directly onward. In this case, the entire original email along with the trackable links and embedded ‘beacon’ image that is used to track
The Ideal Email Subject Line Length Paid Members Public
We ran multiple experiments on subject lines and summarized one particular case study example in our recent webinar: “Use Split Testing to Improve Email Responses (you can download the slides and view the on-demand version). Here are the email subject variations: 1: %%First%% – [Webinar] Split Test Case Studies (Feb 4)
Email Authentication - DKIM and SPF: Which ISP's are Checking? Paid Members Public
At Pinpointe, we’ve been using DKIM and SPF for nearly a year for our customers – at no extra charge. If you want to know more about which ISP’s are presently using Authentication and/or Authorization to verify the validity of your email (and thereby decide whether to deliver
